Monthly Archives: October 2018

Colour Psychology and Branding

Colors are everywhere and each colour gives us an emotional experience. Hence colours play a large impact in influencing what we purchase. Colour Psychology is an area of research that looks at how colours influence our behaviour and decision-making.There are several studies on colour psychology and the different responses that occur in the brain subconsciously. … Continue reading Colour Psychology and Branding

5 easy ways to reduce bounce rate on your blog

Regardless of whether you are a small business, or a multinational company, blogging is necessary and indispensable for your online content marketing strategy. If a blog is well managed and regularly updated, it helps to improve the websites SEO. Writing a blog and getting traffic is just not enough. The content, design, page loading speed … Continue reading 5 easy ways to reduce bounce rate on your blog