Colour Psychology and Branding

Colors are everywhere and each colour gives us an emotional experience. Hence colours play a large impact in influencing what we purchase. Colour Psychology is an area of research that looks at how colours influence our behaviour and decision-making.There are several studies on colour psychology and the different responses that occur in the brain subconsciously. … Continue reading Colour Psychology and Branding

5 easy ways to reduce bounce rate on your blog

Regardless of whether you are a small business, or a multinational company, blogging is necessary and indispensable for your online content marketing strategy. If a blog is well managed and regularly updated, it helps to improve the websites SEO. Writing a blog and getting traffic is just not enough. The content, design, page loading speed … Continue reading 5 easy ways to reduce bounce rate on your blog

Why Digital Marketing is a must in Real Estate

When it comes to marketing, digital is the way of the future. Digital marketing can provide advantages to different industries, and, in the case of the real estate industry, the results are almost transformative. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers … Continue reading Why Digital Marketing is a must in Real Estate

Create The Perfect Instagram Business Profile For Your Brand

Instagram is a great social network. For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is. But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely. Instagram was once considered an app to … Continue reading Create The Perfect Instagram Business Profile For Your Brand