For any newly established business, one of the first things in mind is their representation to the world. What better way to represent a company than by its logo? Although this is the most practical approach, designing a logo is not as easy as it may seem. There are a lot of meticulous steps to … Continue reading The DOs & DON’Ts Of Logo Design →

February is the month of love. It is the month where everybody tries hard to impress their better half and pamper them with flowers, chocolates and what not. This february, pamper and show some love to your logo. Your logo is an integral part of making your brand a successful one. In order to attract … Continue reading Show Your Logo Some Love This February →

Colors are everywhere and each colour gives us an emotional experience. Hence colours play a large impact in influencing what we purchase. Colour Psychology is an area of research that looks at how colours influence our behaviour and decision-making.There are several studies on colour psychology and the different responses that occur in the brain subconsciously. … Continue reading Colour Psychology and Branding →