Instagram is a great social network.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely.
Instagram was once considered an app to share over-filtered photos with your close friends. Now it’s a stimulating hub of brand activity and the perfect platform for marketers to thrive. With over 500 million (and counting) users of the app worldwide, it’s clear to see why this is such a great platform to utilise for your brand. So how do you make the most of your Instagram business profile?
Make use of influencers
The notion of ‘influencer marketing’ has been around for years, but Instagram has escalated it hugely. Creating relationships with influencers who are relevant to your brand can have a huge impact on how many people see your page and possibly convert to customers of your product or service. Remember to keep it relevant to your product or service, and do your research on influencers.
Here are a few ways you can leverage influencers to grow your own following:
- * You can simply pay them to share your content. This is known as a “paid shout-out”
- * Instead of paying money for a shout-out, you can also pay with products. Try shipping a product to an influencer in return for a post or comment
- * You can ask them to share your content for free. In this case, your best bet is probably to offer to share some of their content in return (this is called S4S, or shout-out for shout-out)
Be aware of Instagram’s new (ish) algorithm
Like a lot of other social platforms, posts on user’s main feed no longer appear in chronological order. Instead, the app uses its algorithm to calculate what it thinks the user wants to see first. The algorithm is mainly based on engagement rates (likes and comments), meaning it is crucial for brands to post engaging content on their Instagram. Try using CTAs (call to actions) in your post to encourage people to like and comment on your post.
E.g. “Tag a friend who would love this.”
Stand out with your bio
First impression counts And on Instagram, you make your first impression with your bio. People will check out your bio and decide whether or not they like your company before they even view any of your posts. Which means that having a great bio could spell the difference in earning another follower and potential sale…or not.
Instagram is a visual platform, so the need for great quality content is a must. Your profile as a whole should be pleasing to look at too, not just each picture on a feed. Be consistent with your branding and imagery to ensure your page is looking aesthetically pleasing. If your profile looks messy or dull, people aren’t going to want to follow you.
Instagram Business Profile
If you have a Facebook page for your business (if not, why not?) you can switch your Instagram profile to a ‘business profile’ By switching your account to a business profile, it allows you to check your stats and analyse your performance. Are particular posts doing better than others? By looking at your insights you’ll be able to see what you’re doing well, and what’s not working so well.
Are you looking to improve your online presence?
At Crazy Hippos, we help you with everything. By everything w,e mean digital strategizing creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together! Let’s get out there and start instagramming!