Starting your own business? A whole bunch of feelings must be rushing down–excitement, fear, hope and what not! Giving shape to your idea is not a child’s play especially if you are a budding entrepreneur who’s looking to establish your own brand name in this cut-throat market. Having an idea is other thing and popularising it is another. You and your product is great but does your audience know you exist?
This article is here to help you create a viable position for your product in the market. What should you do to make your startup popular? Marketing, of course!
Marketing is the heart of business. In this era, the internet provides you with a variety of tools that will help your business in gaining popularity, engage with customers, build relationships and much more. This is where digital marketing comes into play. Digital marketing will help target a larger range of audiences with better interaction with the consumers. Here are some digital marketing hacks that early stage startups should keep in mind.
1. CREATE EVERGREEN CONTENT
Content marketing is one of the most popular buzzwords in Digital Marketing. Regardless of the industry – whether you are running a bakeshop, law firm, or technology start-up – creating killer content that is clear, concise and compelling is important in order to increase more inbound traffic to your website. Research the keywords that will help you reach to the target audience. If your content marketing is done right, it will boost your SEO–allowing your business and activities to be better referenced across all possible ways of reaching you. Content marketing will also allow you to connect to your customer and to earn valuable feedback on your activities, product, service etc.
2. SEO (SEARCH ENGINE OPTIMIZATION)
SEO is a must for every startup as it greatly helps in the promotion of a website or a brand. It not only increases traffic to your website but also builds trust. People have a higher level of trust on websites which have a higher level of ranking. Mostly people go through the first page for searching a particular product or service. They don’t go to the next page. If your website ranks high in search results when consumers search with keywords related to your products, it leaves an impression that you are a reputed company.
3. GIVEAWAY ALERT
Everyone loves getting something for free. Who doesn’t like a good competition– especially when there is a prize at the end? Hosting contests and giveaways is another excellent tip to grow your small business. It encourages users to visit your website for contest details and hopefully check for other products or services you offer. This empowers the consumers to do the marketing for you. While your giveaway is in full swing, be sure to update contestants throughout the length of the contest.
4. SOCIAL MEDIA PLATFORMS
Social media is becoming one the most important aspects of digital marketing. It makes it easier for your customers to find you and connect with you. When you post in your social media network, anyone who likes or follows your profile will see it and this will increase the brand awareness. For instance, let’s say you post a new article on your facebook page. Your post gets shared among your followers, and the more people click the post, the more visits you will have to your website. Thus your website will rank higher on google. The more quality content you share, the more inbound traffic you will generate and there will be an increase in brand recognition as an end result.
5. EMAIL MARKETING
Nope, social media isn’t the only platform that helps a company’s brand awareness. Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel. Email marketing gives you the ability to increase the interest level and brand awareness, by staying on top of their mind. With the personalization of email, you can tailor your message to be warm and friendly and not cold, stale, and corporate. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.
Other than these, there are numerous ways to popularise your brand or make your product a hero in front of your customer. Regular marketing posts will help you attract customers like never before. Solid SEO Techniques are another amazing tool for brand positioning.
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We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together!