There are innumerable off-page and on page SEO techniques available. But SEO is an evolving market technique hence it is important to be knowledgeable and be informed about new updates & new algorithms. Below, we have outlined 5 of the most common SEO mistakes you should be avoiding.
Lack of Unique title tags & meta descriptions
This is one of the biggest SEO mistakes. Do not have the same page title for all your website pages. Also, keep the titles and meta descriptions short and unique. Including the website name in the page title for homepage is highly recommended. Craft unique descriptions which provides more details about your business. We often tend to overlook alt tag images. Alt tag of images is important, because incase your website is taking some time to load, these tags will explain what the images actually represent. Unique title tags and meta description will help to increase your click-through rate(CTR) and may likely lead to high conversions as well.
Ineffective Keyword research
All good content writers, begin with keyword research. Though SEO has evolved, keywords are still important. Search engines have become more intuitive and can now understand the different words and phases. Also keep in mind, not to stuff your website with keywords which will make it look messy and unprofessional. Identify your ideal clients and put yourself in their shoes to think about the keywords and terms they would use to search for a business like yours. Focus on using keywords which will enhance the user experience.
Poor on page optimization
This also means, over-optimising your content. Google can even penalise you for this. For example, if you have a page about 6 healthy snacks for kids, use normal phases and words such as quick snack, healthy snack, simple snacks for kids etc. Do not stuff keywords, or use wrong keywords. Also, be sure your site has enough good reviews as online reviews are very important for search engines.
It is important to build trust between your website and users. This can be achieved by constantly updating new high quality content. The content should be informative, accurate, unbiased, insightful and most importantly ORIGINAL. Google can easily figure out, if the content being published by you is original or duplicate. A major mistake made my most websites is, using the product descriptions used by amazon, snapdeal and flipkart. Create your own unique descriptions, content if you want to rank higher so that the audience chooses your site and not your competitors. Have a blog and write smart fresh content on a regular basis as it will help you stand on top of your competitors in SERP.
Zero Social Media Presence
Social Media is the most effective way to promote your business and can positively affect your SEO efforts. Being social will help people to connect with you and visit your website. Research on the social media platforms, which is best suited for your audience and keep sharing content regularly. Have a well-defined profile, knowing who your ideal client is.
For example, if you are a home baker, you should primarily be active on Instagram and Facebook. Besides posting pictures of the products, you should engage the audience with free giveaways, contests, Q & A sessions and conducting workshops.
SEO is a long term commitment. There are no shortcuts and it is indeed a constant battle to rank high. The mistakes mentioned above are just some of the most important SEO mistakes. There are numerous other SEO mistakes, but these are the major ones which should be focussed first.
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