5 REASONS WHY STARTING A BUSINESS WITH YOUR FRIEND WILL BE A HIT
5 REASONS WHY STARTING A BUSINESS WITH YOUR FRIEND WILL BE A HIT
Jobs and Wozniak, Hewlett and Packard, Ben & Jerry, Walt & Disney… there’s a reason these famous business partnerships resonate with us. These companies were found together by friends.
We have heard stories of friends who suddenly had the eureka moment and started a business plan.
With Friendship Day coming up this Sunday, we at Crazy Hippos will tell you what’s unique about having a friend as a business partner.
#1 YOUR OFFICE.. YOUR RULES
Working with friends is always fun. So many inside jokes, laughters, pulling each others legs and what not. The whole process of running a business becomes more easier. When one is down and feels stressed, the other is always there to brighten them up.
#2 YOU ARE ALWAYS THERE FOR EACH OTHER
Every friendship is built on the foundation of trust. This in turn allows you in building and growing your business. Making decisions during legal matters becomes easier, since you bhoth have known each other forever. In the earlier stages of the business, it is very important to not doubt the other person and stay united. When the friendship is already on top gear, all problems will take a back seat.
#3 KNOWING EACH OTHER IN AND OUT
The best part about starting a business with your friend is you know each other’s weaknesses. We know what the other person is better at and their hidden talents. It becomes easier to unleash the talents and superpowers in them .
Often successful business partners are those, who complement each other’s weaknesses and strengths. The greatest example is that of Walt and Disney. While Walt was a creative person, Disney was a sensible financier. What’s more better than having a co-founder who loves doing what you are hate… and even better if he is your BEST FRIEND!
When you are friends, you understand each other — both your similar values and your different preferences. By understanding your differences, you never step on your co-founders’ toes. In fact, you will always be incredibly relieved when your friend happily steps up to tackle the tasks which you are dreading.
#4 PILLAR OF SUPPORT
A “friend is need is a friend indeed” holds true even in the business aspect of life. You know that you are not facing a problem alone when your friend is the co-founder. You believe that together you can find the precise solution for every problem being shooted upon you. Having a friend by your side provides stability and also gives many emotional moments which are later turned into funny events to narrate to your family & friends.
#5 TOGETHER WE CAN FIND A SOLUTION FOR EVERYTHING
Being friends for at least a few years, you would have already solved plenty of problems together. Though the process of finding a solution for the problems may be tireful and annoying, you know that you can do it because you have faced even worse scenarios in the past.
So what are you waiting for? Call up your friends and start thinking if you should start a business together this friendship’s day. HAPPY FRIENDSHIP DAY FOLKS!
Looking for a Digital Marketing friend? We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your r digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
CREATE THE PERFECT INSTAGRAM BUSINESS PROFILE FOR YOUR BRAND
CREATE THE PERFECT INSTAGRAM BUSINESS PROFILE FOR YOUR BRAND
Instagram is a great social network.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely.
Instagram was once considered an app to share over-filtered photos with your close friends. Now it’s a stimulating hub of brand activity and the perfect platform for marketers to thrive. With over 500 million (and counting) users of the app worldwide, it’s clear to see why this is such a great platform to utilise for your brand. So how do you make the most of your Instagram business profile?
Make use of influencers
The notion of ‘influencer marketing’ has been around for years, but Instagram has escalated it hugely. Creating relationships with influencers who are relevant to your brand can have a huge impact on how many people see your page and possibly convert to customers of your product or service. Remember to keep it relevant to your product or service, and do your research on influencers.
Here are a few ways you can leverage influencers to grow your own following:
- * You can simply pay them to share your content. This is known as a “paid shout-out”
- * Instead of paying money for a shout-out, you can also pay with products. Try shipping a product to an influencer in return for a post or comment
- * You can ask them to share your content for free. In this case, your best bet is probably to offer to share some of their content in return (this is called S4S, or shout-out for shout-out)
Be aware of Instagram’s new (ish) algorithm
Like a lot of other social platforms, posts on user’s main feed no longer appear in chronological order. Instead, the app uses its algorithm to calculate what it thinks the user wants to see first. The algorithm is mainly based on engagement rates (likes and comments), meaning it is crucial for brands to post engaging content on their Instagram. Try using CTAs (call to actions) in your post to encourage people to like and comment on your post.
E.g. “Tag a friend who would love this.”
Stand out with your bio
First impression counts And on Instagram, you make your first impression with your bio. People will check out your bio and decide whether or not they like your company before they even view any of your posts. Which means that having a great bio could spell the difference in earning another follower and potential sale…or not.
Instagram is a visual platform, so the need for great quality content is a must. Your profile as a whole should be pleasing to look at too, not just each picture on a feed. Be consistent with your branding and imagery to ensure your page is looking aesthetically pleasing. If your profile looks messy or dull, people aren’t going to want to follow you.
Instagram Business Profile
If you have a Facebook page for your business (if not, why not?) you can switch your Instagram profile to a ‘business profile’ By switching your account to a business profile, it allows you to check your stats and analyse your performance. Are particular posts doing better than others? By looking at your insights you’ll be able to see what you’re doing well, and what’s not working so well.
Are you looking to improve your online presence?
At Crazy Hippos, we help you with everything. By everything w,e mean digital strategizing creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together! Let’s get out there and start instagramming!
COLOUR PSYCHOLOGY AND BRANDING
COLOUR PSYCHOLOGY AND BRANDING
Colors are everywhere and each colour gives us an emotional experience. Hence colours play a large impact in influencing what we purchase. Colour Psychology is an area of research that looks at how colours influence our behaviour and decision-making.There are several studies on colour psychology and the different responses that occur in the brain subconsciously.
Yellow
Yellow is widely recognised as the happiest colour. It represents sunshine, fun, youthfulness, optimism and warmth. McDonalds trademark yellow arches, creates an atmosphere of positivity about the brand. Yellow looks powerful when used alongside with a darker colour. Like in McDonalds, the colour combination of red and yellow for their logo and mascot, stimulates excitement, energy and a high level of visual appeal especially for children.
Blue
Blue is considered as a symbol of trust and has a very calming effect on the mind. Mostly food outlets avoid the colour blue, because there are no natural blue foods in nature and hence it suppresses the appetite. Blue represents trust, loyalty, dependability, serenity and security. Social networks like Facebook, LinkedIn, Twitter use the colour blue because, human eye finds it difficult to fall asleep when looking at blue colour, meaning browsing late into the night for many hours.
Green
Green signifies calmness, nature, freshness, growth and prosperity. A relaxing colour that’s easy on the eyes! Before a stage performance, the performers are asked to wait in “green rooms” to relax. Many food brands have started using green within their branding because it is synonymous with health. Example: McDonalds, switched to dark green colour across their store fronts and decor.
Black, White and Grey
Monotone colours signify maturity, calmness and balance. Monotone colours especially work well for expensive products and goes well for fashion and electronics industry. They are powerful colour which are synonymous with luxury, strength, stability, power and authority. Chanel came up with their logo in black, since it represents the pinnacle of style and elegance, At one point or another, everyone of us want to have a black dress or tuxedo in our wardrobe. If your company wants to portray themselves to be a style icon, why not give the black logo a try?
Red
Red is a colour that increases your heart rate, makes you breathe more rapidly and activates the pituitary gland. Arguably the most stirring of colours, it speeds up and intensifies our reactions. Red tends to increase the appetite which is the main reason why fast food and restaurants embrace the colour. The colour gets the pulse racing which is why it is also synonymous with cars as it represents power, passion, energy and fearlessness. Think of Coca-Cola, their vibrant red and white branding is easily recognisable from miles away. By adjusting the saturation and typography, red logos can appear vintage, modern and even futuristic.
Orange
Orange is the new black. The mixture of yellow and red- and also synonymous with the sweet and sour fruit of the same name. Orange is a symbol of creativity, joy, passion, happiness and confidence. The orange used in Fanta’s logo is meant to signify warmth and excitement, the very point fanta is trying to get across to their customers.
Purple
The perfect blend of the fiery attributes of red and the oceanic qualities of blue. It signifies, wisdom, imaginative, sophistication, wealth, elegance and glam. It is frequently used to promote beauty and anti-aging products because of it’s hint of femininity . Brands often use this colour to position themselves as prestigious, loyal and superior.
Looking for a mind blowing logo for your brand?
An effective logo is good-as-gold. It can do wonders for your brand! We are here just for that. To create amazing, awesome and awe-inspiring logo for your brand. We are Crazy Hippos, crazy about designs, crazy about marketing. What we guarantee? Professionally designed logo. Isn’t that what you want? Let’s have a discussion over a cup of creativity.
THE POWER OF HUMOR IN MARKETING
THE POWER OF HUMOR IN MARKETING
Everyone likes a good joke. Everyone wants to be entertained. But we often hesitate to use humor when it comes to marketing. Humor can be the diamond of marketing if done well. If done wrong, it can make a business look mean, annoying and absurd.
People are interested in smart and meaningful content. By using good humor in advertising, the ad may go “viral” and people will start sharing it for its comic essence. One of the best humor infused campaign was, when Burger King announced free whopper if they unfriended 10 friends from their Facebook account. This garnered a lot of attention and free coverage. Brands like Domino’s and McDonald’s have been garnering attention for their sassy presence too.
Being funny get attention, but there are chances it may backfire. You can be funny and do serious business if humor in your content is used properly. Here are a few important things to consider while adding humor to your marketing.
Define the “funny” element
Comedy is largely subjective. What may be funny for a 20 year old may not be appealing to a 50 year old. So knowing your target audience is essential. Use humor as a way of showing your audience, that you understand them. That you are one amongst them. We buy from people we like, and humor is the easiest way to get there.
Make your brand memorable with humor
Research shows that 42% of good happy experiences are forgotten, while the remaining 60% of negative experiences fade gradually from the memory. We certainly do not remember boring and dull advertisements. But do not allow humor to overpower your brand. Keep the focus on your company and product. There’s a sweet spot between being offensive and funny. Figure out the sweet spot and make your brand memorable to your audience
Focus on the Pain Points
Starting your new campaign with the pain points of your customers will not only get you focussed on the customer, but also allow you to highlight the pain points to ridiculous levels where it is undoubtedly hilarious. As an added bonus, this will also help to build empathy. It creates a picture that you understand the problems and difficulties faced by your prospects and customers. Try the truth-it can be funny, especially if you talk about issues that your customer can identify with.
Closing Thought
Humor is effective because it humanizes and surprises. Humor creates joy if done right. But sure, there is a risk in humor campaigns. So instead of beginning with a large campaign, start small. This will help you to know if people love connecting with humor and if your brand can create smiles and laughs for your audience. With the right spin, a little laugh can go a long way!
Over to you
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, take care of your complete online reputation. From crafting informative emailers to running successful digital campaigns, we have done it all and we will use that very experience to do it for you. All you have to do is to Call us.
THE ANATOMY OF A KILLER LANDING PAGE
THE ANATOMY OF A KILLER LANDING PAGE
A Landing page is extremely important for any marketing campaign. A Landing page is a website page which is one of the most powerful tools specifically designed to convert visitors into leads. A good, persuasive landing page must grab the attention of your visitors and convince them to stay. Let’s take a quick look on how to craft an effective, high-converting killer landing page
The 7 major elements of a landing page
- ● A catchy and concise headline (Main Headline)
- ● A supportive subheading you can’t ignore
- ● An eye candy image ( preferably a image which depicts or shows what happens when the customer uses the product or service offered by you)
- ● A well-designed lead generation form to get in contact with your potential customers
- ● Clear action oriented call to action button
- ● A summary i.e, break down the benefits of your product/service into bullet points
- ● Social Proof i.e, Customer Testimonials
- ● Trust Logos
Powerful headline
Before creating a landing page, decide on a “clear and concise” concept . Stick to one main idea, and keep the copy’s short. The copy should be simple with impeccable grammar and should not be complicated. The headline and subheadline are the first things which a visitor notices in a landing page. Hence it should be able to spark an interest so that people continue reading it. The secondary headline should follow the same content which the main heading coveys. Otherwise, people may get confused about your offerings and lose trust. Be specific and do not clog the page with unnecessarily long copy’s which deviates from the main purpose of the landing page.
Engaging Visuals
A good landing page should contain visually attention grabbing images to drive the attention. Images are the first thing a visitor notices, hence it should give a good impression about your brand even before they read your copy. Avoid stock images because personalised images work better and can greatly increase the conversion rate. The page should have an “hero” image which should clearly communicate the product or service at a glance.
Simple Lead Generation Form
The lead generation form is one of the most vital part of a landing page. It can bring a difference between conversion and a bounce. The lead capture form should be optimised, asking only for information that you really need; name, company, phone number/ email ID. The placement of the form, also plays a crucial road in the success of your landing page. Place the form above the fold as it can fetch maximum number of eyeballs. This will help you in getting more qualified leads. The simpler you make it for visitors to contact you, it’s more likely they will take action.
Clear call-to action
A Clear and unmistakable CTA is very important to convey the value of your offer. It shouldn’t be drab and confusing and should be strong enough to convert the visitor to a customer. Make sure, you have only one call-to-action button. Too many of them will merely confuse people and you end up losing their trust. The CTA should be attractive and stand out. The easier it is to see, the better the chances of people clicking it.
Give an Explanation
It is important to communicate what the product/service offers crystal clear. Address the pain points, because humans are wired to avoid pain. Hence, when you make them think about it, they will subconsciously want to seek relief from the pain and you win a customer. Also, present your explanation in a way, it is easy for the visitors to read, preferably as bullet points. Highlight the advantages of your product.
Social proof & Trust symbols
So your landing page looks great. Your copy is persuasive. It is good to go . But still people may have their doubts and may not trust you. They may not know if they want theservice or product 100%. The best way to convince people is to show some social proof and what others are saying about the product, i.e.. Testimonials. This will help to instill trust and prove your boost brand’s credibility.
Do you need help to design or redesign your website and landing page?
Let us, Crazy Hippos, take a look and perform a quick audit of your site. We’ll give you our honest opinion on what your sites got going for it and where it could use some improvement. If it’s got nothing good going on, we’ll put it to you gently and then show you how great your website could truly be.
THE DOS & DON’TS OF LOGO DESIGN
THE DOS & DON’TS OF LOGO DESIGN
For any newly established business, one of the first things in mind is their representation to the world. What better way to represent a company than by its logo? Although this is the most practical approach, designing a logo is not as easy as it may seem. There are a lot of meticulous steps to think over before finally slapping the facial stamp on your business.
Here’s a rulebook of the things you must consider doing and avoiding when preparing to design the logo
Inspiration
DON’T be too obvious
DO strive to be different
There is no need to emphasize your brand’s offering entirely in the logo. For example: Creating a bottle logo if you’re a beer brand or a computer logo if you’re a software company. Strive for something different.
Take inspiration from things outside your brand’s atmosphere. Keep exploring and experimenting with different ideas until you find the perfect solution. It’s not always useful to follow a set pattern if ou’re offering a service that has plenty of competition. Always think outside the box and let your creative imagine float freely. Who knows, you might just come up with something completely unorthodox yet even more powerful.
Fonts
DON’T mess with too many fonts
DO choose your fonts carefully
The thumb rule for fonts is to keep just two in your logo. Adding too many font types can result in your logo being clunky and disjointed. Every font has a distinctive personality tied to it. Choosing the right one means experiment carefully with a shortlist of font types. Ultimately, it’s best to choose one that you feel represents your brand in a holistic way.
Colours
DON’T choose colours at random
DO research on colour psychology
Closing your eyes, rotating your fingers and stopping at a random colour; bad move. Colours matter as much as fonts, choose wisely.
Colour is to emotion as much as font is to personality. Every colour embodies a different emotion that can be triggered within a consumer. Do a deeper study on how different colours blend to enhance various emotions and then pick the right combination that best suits your brand. Since Little Chanakya’s is a preschool, we have used the colours which is associated with fascination, joy, learning, success, positivity, energy and optimism.
Size and Spacing
DON’T squeeze or expand your logo too much
DO be aware of legibility
Depending on where your logo is going to be used, you may have to keep varying between sizes and spacing of each element.
Think of the logo proportions like you think about choosing the perfect clothe size that fits you; not too loose, not too tight, just right. In the end, the logo must be legible to your audience and stand out no matter where and how you use it for all sorts of promotion.
Lifespan
DON’T constantly change the logo
DO change only when it matters
Switching logo designs every now and then is the sign of a weak brand. You can easily lose recognition and trust with your target audience.
If your brand has established itself strongly in the market, but the logo feels outdated, then it’s time for change. Be careful not to change too much of it though; rather focus on a single element in the logo and alter it in ways that won’t affect the overall brand message.
Detailing
DON’T add too much of detailing
DO keep it simple
At first you may get very excited about your logo; mixing and matching all sorts of colours, fonts and designs. The end result is something clunky, complicated and too difficult to recognize
The best,most recognised logos have one thing in common: they are all quite simple. Your approach to detailing must be the same. Highlighting just one feature of your business in the logo does the trick, without sacrificing creativity.
To conclude; the most important rule of all:
DON’T design a logo all by yourself
DO ask for professional help
Even if you have the know-how, it’s always good to ask for a little feedback from trusted sources. This keeps logo ideas fresh and gives you a chance to have a second glance.Approaching a professional design agency is the best thing to do when you have absolutely no clue how to go about with your logo. If you already have a particular design in mind, consulting the professionals is like getting a second, more believable opinion. An opinion that can greatly benefit the prosperity of your business.
Looking for a mind blowing logo for your brand?
An effective logo is good-as-gold. It can do wonders for your brand! We are here just for that. To create amazing, awesome and awe-inspiring logo for your brand. We are Crazy Hippos, crazy about designs, crazy about marketing. What we guarantee? Professionally designed logo. Isn’t that what you want? Let’s have a discussion over a cup of creativity.
BUILDING BRAND TRUST WITH ONLINE REVIEWS
BUILDING BRAND TRUST WITH ONLINE REVIEWS
You have decided to go out with your family for a Saturday night dinner. What is the first thing you do? You are most likely to look into the reviews of restaurants nearby and make your decision on where to dine in. Customer reviews are very important as they help to increase conversions and rankings. Hence, it is very important to build brand trust with online reviews. If you don’t have any reviews from your client’s describing their amazing experience with you, you are losing on a lot of new customers.
Credibility equals to conversion
A study by review specialists Reevoo found 88% of consumers consult reviews before making a purchase. Online customer reviews are 12 times more trusted than manufacturer products description. It is very important to place your reviews on a relevant product/service page so that the potential customer gets to view all the details and make a decision. Amazon cleverly use their ‘Top 3 Customers Reviews’ first before listing others, but also add the ‘Most Recent Customer Reviews’ too.
Managing negative Reviews
Heard of the phrase, “All publicity is good publicity?”. A study by review specialists Reevoo found that bad reviews can increase conversions by 67%. Customers tend to believe reviews and products when they see both bad and good scores. Humans tend to get suspicious when they see no negative opinions among the reviews they read. If you are lucky enough, a negative review may encourage people with positive experiences with the service to stand up for it. Either way, the feedback will also help you review your service and identify the areas you need to work on.
SEO Benefits
Online reviews have a significant impact on SEO. A lot of positive reviews about your organization can help build your business ranking in search engines. Example: If somebody is searching for a boutique in a specific area, Google uses customer ratings as a major determining factor for which of the boutiques in the area should be displayed in the top three rankings. Customer reviews help to provide user-generated content, increased click-through rates, improved ranking for the brand and the product also increasing the click-through rates. In addition to customer reviews on your own site, Google reviews are often displayed against a brand or location search within Google. Yelp, TripAdvisor and third-party review sites such as Reevoo often rank well for company and product searches.
Google Customer Reviews
While adding customer reviews to your website is relatively easy with well-known plugins, it is worth trying out Google Customer Reviews. The Google Customer Reviews is free and also allows you to collect feedback from customers to calculate an overall score, which you can later display on your website, search ads and shopping ads. However, Google Customer Review extensions will only be triggered when your service/product reaches 150 reviews, collected within the last 12 months and with a minimum of a 3.5-star rating. Add social media icons to your website which will help you in building your social media customer base.
Closing Thought
It is very important to respond to the feedback you get from your customers. Negative reviews are a part and parcel of any business, and the best way to handle negative reviews is to show genuine sympathy and try to rectify the mistake. Try building a solid base of positive reviews so that it can help to nullify the negative reviews.
Looking for a reliable Digital Marketing Agency?
We can help with everything. By everything, we mean digital strategizing, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
HOW TO DEVELOP YOUR BRAND’S PERSONALITY
HOW TO DEVELOP YOUR BRAND’S PERSONALITY
Scene 1: You are at the million dollar question of “Kaun Banega Crorepati”. Your excited and nervous while the dramatic music plays at the back. The question pops on your screen “ Does your brand have a personality? How do your potential audience describe your brand as such?”. Are you able to answer this question with confidence or are you fumbling and confused through the multiple-choice options in the hopes of you choosing the correct answer? If you can imagine yourself in a scenario of fumbling for the answer, then the following tips are for you.
● Define your audience. Not everybody needs your product. If you are selling diapers, you need to focus the targeted buyers i.e., new parents. There is no point in trying to sell diapers to everyone when they won’t even be needing it.
● Know your competition. If your competitors or the companies in your industry are coming up with something new, know what they are doing and who they are. Be aware of your competition. Both their successes and failures can help you learn.
● Find your USP. USP stands for Unique Selling Point. It helps you to differentiate your product from the rest of the similar products in the market. As much as the price is a sole determining factor when a person is confused to buy between product X and Y, your USP will create a distinct brand identity and persuade the consumer to buy your product.
For example: Both Sam and John run a noodles shop in an area which has a railway station and many schools surrounding it. Sam has a better business than John, because his shop is open 24*7 hours, offers 30 different types of noodles and a discount of 10% for students when they show their ID Card. In this way, his brand has evolved a personality on its own.
● Be Consistent. Create a consistent look and personality. Your Brand’s personality consists of many components which work together to shape up how your product/company is positioned in the market. The colours you select for your logo, how your website looks, the tagline, how you describe your product and services are some ways your brand can speak for itself. Be authentic and also make sure the message your brand is speaking is consistent both online and offline.
● Brand Building. No matter the size of your company, you should market the products through every medium available so that customers recognize you and remember your brand. Most of us use the word xerox when we need to take 2-3 copies of a document instead of using the word “Photocopies”. That is exactly what brand awareness does. We subconsciously replace the actual word with the brand name. However, this cannot be achieved overnight, and requires a lot of efforts to establish a solid brand awareness amongst the audience.
Interested in creating a brand, strategizing ways to build awareness of the brand?
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, will take care of everything from logo designing to digital marketing . All you have to do is to Call us.
WHICH SOCIAL MEDIA PLATFORM IS THE BEST FOR YOUR BUSINESS
WHICH SOCIAL MEDIA PLATFORM IS THE BEST FOR YOUR BUSINESS
Social Media has become a part of our everyday life. However, many businesses make the mistake of trying to focus on all the social media platforms irrespective of whether that particular platform would work for their company and benefit them or not. Here is a guide on How to choose the right social media platform for your business.
Things to consider:
It is important to decide which platform is worth investing both your time and other resources. Here are a few questions you should ask yourself before you get started.
- ● Who is my target audience?
- ● What are my social media goals?
- ● Do I have enough resources to maintain the account consistently on a daily basis?
Choosing a Channel
Facebook benefits almost every business and is the most popular social media channel. It helps to build a community around your business. FB is used by almost every age group people ranging from teenagers to grandparents.
If you are into Software solutions, Healthcare, restaurant business, clothing brands or you sell accessories, facebook shall be the perfect platform for you to showcase your products through appealing images and captions. Make sure, you post different stuff like articles, blogs, videos and photos. You can also post client testimonials. Facebook also allows you to create events and promote it to your audience. Facebook ads can help you get good results at relatively lower costs.
Instagram is one of the top visual social media platforms. If you are into creative business, you can create the perfect Instagram feed. The year 2018, has seen many entrepreneurs flourish by selling their products through Instagram It also helps you connect with stars and celebrities. If you are into wedding photography or you have a cooking blog, all you have to do is click stunning pictures and upload them on Instagram with relevant hashtags and tagging other pages relevant to your business. You will be surprised by the response and DM you will be receiving.
Twitter is the perfect platform for those people whose target audience consists of young tech-savvy millennials. Information travels faster through Twitter than any news channel. It is the best channel to give real-time updates. By using trending hashtags, you can attract more traffic to your feed. But beware, every tweet cannot exceed more than 280 characters hence make sure your message is witty and talks volumes.
LinkedIn is a professionally-oriented platform. It is a great channel to connect with the industry leaders and to know about business meets and seminars. It enables us to identify potential prospects based on their employment level, job title, and industry. LinkedIn is basically an encyclopedia containing information in the form of blogs, research papers and eBooks. It is mandatory for every B2B business person to have a LinkedIn profile.
Closing Thought:
Besides these 4 major platforms, there are other social media channels like youtube, Pinterest, tumbler. Decide which platforms should you be using before putting your efforts and time into it.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
THE COMMON SEO MISTAKES THAT ARE KILLING YOUR SEARCH RANK
THE COMMON SEO MISTAKES THAT ARE KILLING YOUR SEARCH RANK
There are innumerable off-page and on page SEO techniques available. But SEO is an evolving market technique hence it is important to be knowledgeable and be informed about new updates & new algorithms. Below, we have outlined 5 of the most common SEO mistakes you should be avoiding.
Lack of Unique title tags & meta descriptions
This is one of the biggest SEO mistakes. Do not have the same page title for all your website pages. Also, keep the titles and meta descriptions short and unique. Including the website name in the page title for homepage is highly recommended. Craft unique descriptions which provides more details about your business. We often tend to overlook alt tag images. Alt tag of images is important, because incase your website is taking some time to load, these tags will explain what the images actually represent. Unique title tags and meta description will help to increase your click-through rate(CTR) and may likely lead to high conversions as well.
Ineffective Keyword research
All good content writers, begin with keyword research. Though SEO has evolved, keywords are still important. Search engines have become more intuitive and can now understand the different words and phases. Also keep in mind, not to stuff your website with keywords which will make it look messy and unprofessional. Identify your ideal clients and put yourself in their shoes to think about the keywords and terms they would use to search for a business like yours. Focus on using keywords which will enhance the user experience.
Poor on page optimization
This also means, over-optimising your content. Google can even penalise you for this. For example, if you have a page about 6 healthy snacks for kids, use normal phases and words such as quick snack, healthy snack, simple snacks for kids etc. Do not stuff keywords, or use wrong keywords. Also, be sure your site has enough good reviews as online reviews are very important for search engines.
Duplicate Content
It is important to build trust between your website and users. This can be achieved by constantly updating new high quality content. The content should be informative, accurate, unbiased, insightful and most importantly ORIGINAL. Google can easily figure out, if the content being published by you is original or duplicate. A major mistake made my most websites is, using the product descriptions used by amazon, snapdeal and flipkart. Create your own unique descriptions, content if you want to rank higher so that the audience chooses your site and not your competitors. Have a blog and write smart fresh content on a regular basis as it will help you stand on top of your competitors in SERP.
Zero Social Media Presence
Social Media is the most effective way to promote your business and can positively affect your SEO efforts. Being social will help people to connect with you and visit your website. Research on the social media platforms, which is best suited for your audience and keep sharing content regularly. Have a well-defined profile, knowing who your ideal client is.
For example, if you are a home baker, you should primarily be active on Instagram and Facebook. Besides posting pictures of the products, you should engage the audience with free giveaways, contests, Q & A sessions and conducting workshops.
Closing thought
SEO is a long term commitment. There are no shortcuts and it is indeed a constant battle to rank high. The mistakes mentioned above are just some of the most important SEO mistakes. There are numerous other SEO mistakes, but these are the major ones which should be focussed first.
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We, at Crazy Hippos, have in-house SEO experts, content strategists, developers and writers who will maximise your business reach through strategies that work the best for your company. We also have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together!
