TIPS TO RUN A SUCCESSFUL FACEBOOK AD CAMPAIGN
TIPS TO RUN A SUCCESSFUL FACEBOOK AD CAMPAIGN
Since its conception, Facebook has become the favoured social media platform for advertising. If you are a startup or small business looking to make use of social media to boost your business, here’s a couple of things you ought to do to take full advantage of with Facebook’s nifty ad space:
Know what to advertise:
The basic rule here for all business fresh into the social media market is to first run an awareness campaign to make consumers know you exist. After a week or two begin to solely promote your specific product or service. This has to be your primary advertising for the long run and you can always try to be creative and link your offerings with selected special days.
Know whom to advertise:
This golden rule has found its way into the social media space and Facebook is giving advertisers a plethora of options when it comes to breaking down the Target Audience. Once you have a clear picture of which type of audience you want to cater to, Facebook let’s you narrow down the search right from demographics to behaviouristic patterns of your audience.
Know when to advertise:
Facebook lets you strategise when your ads have to appear on the surfing screens of your Target Audience. This is unpredictable at first but once you understand the pattern by looking at the impressions report you will get a clear idea when you most promising audience surf through and push ads at that specific time.
Know where to advertise:
One of the coolest ad tools Facebook offers; having the ability to decide where your ad appears on the site can be quite useful to boost ad impressions. Depending on how your audience utilise Facebook, you can choose whether ads have to appear solely on the mobile platform or both PC and mobile.
Know how to manage ads:
After all said and done, finding out if your ads worked is the most important task. While this is next to impossible on offline media, Facebook has a really handy tool where you can check real-time analytics of your ads performance. If you’re looking for better ROI, here are the key areas where Facebook shows analysis, depending on which you can re-strategise and optimise your online ads:
● Impressions – The number of times your ad was seen
● Reach – The number of individual people your ad was shown to
● Likes – The number of people who liked your ad
● Shares – The number of people who saw your ad and shared it
● Comments – The amount of comments on your ad
● Frequency – The number of times your ad was shown, on average, to a user.
● Click Through Rate – The percentage at which a consumer saw the ad and click through to the landing page.
● Page Likes – The number of likes generated for your Facebook page because of the ad.
Make this a regular practice and in no time, the only thing you have to be concerned about is crowd control on your Facebook page.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything, we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
WHAT IS A BRAND AUDIT?
WHAT IS A BRAND AUDIT?
What is a brand audit?
A brand audit is just a detailed review of the marketing strategies and techniques you have been using. It is done to analyse where your brand stands and the purpose of your brand. Conducting a brand audit is an important step for all companies regardless of whether you are an established organisation or a startup.
Why do you need a brand audit?
We usually visit the doctor for a complete master health checkup annually to know about our health and check if you need any treatment or additional vitamins/supplements. As much as a health checkup for yourself is necessary, a brief examination of where your brand stands is equally important. A thorough evaluation of the brand’s strengths, weaknesses, opportunities and threats will greatly help in the brand repositioning.
You have created the company on your own ad in order to run it smoothly and successfully, it is important to get a reality check of where your brand stands. As technology and trends keep changing, so many aspects of your brand would have changed too.
Goals of a Brand Audit
- ● Provides an insight about the current position of the brand and how it is perceived
- ● See how the brand has performed compared with the already set goals
- ● Examine the relative positioning of your brand amongst the competitors
- ● Identify and evaluate the strength, weaknesses, threats and opportunities.
- ● Restructure your identity by taking necessary positive steps
Brand Audit should consist of the following
Internal: An audit about the company’s values, vision, mission, and culture
External: An audit of the factories, store outlets, advertising, public relations etc.
Customer Satisfaction: Audit of the departments which deals with consumers ( sales department, support, etc.)
Brand Audit Checklist
Brand Strategy: Is your business brand messaging and communication still effective? Are you able to engage your target audience?
Target Audience: Are you targeting the right audience?
Brand Sentiment: Evaluation about the competitors, business partners and all the sentiments surrounding the brand. Would you recommend your brand to others? How is brand being perceived?
Market investigation: Knowing about the current trends in your industry and market place. How different are your pricing from your competitors? How is your brand different from similar brands?
Need assistance with your brand evaluation?
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, will do a thorough examination of your brand and guide you take care of your complete online and offline reputation. From crafting informative emailers to creating a customized CRM software, we have done it all and we will use that very experience to do it for you. All you have to do is to Call us.
HOW CAN YOU USE QUORA FOR MARKETING?
HOW CAN YOU USE QUORA FOR MARKETING?
According to Wikipedia, almost 40% of Quora users are from India. Have a look at the astonishing data that showcases the dominance of Indian users on Quora.
In the world, 39.7% user of Quora is from Indian Domain.
Source: Quora
Sources/References:
Alexa
Google Trends
Yes, it is indeed a normal question and answer service but ever since its launch in 2009, it has gained the attraction of people from various walks of life. You can find a retired Doctor to an aspiring 14-year doctor, top-level executives, journalists, students, entrepreneurs and even love gurus.
You will come across all types of questions starting from ‘how to build a website’ to ‘which is the best online shopping site for canvas shoes’, from ‘How should I bring positivity in life’ to ‘what will Batman say if he met Ironman’.
Here we have shared few marketing tactics for you strategically utilise this growing digital marketing platform and enhance your customer engagement.
Build a presence
Use your real name, mention your business and have a proper succinct profile. Do not use fake identities. Never misguide your audience. There have been cases where real quora fans have identity-shamed few profiles. Follow competitors, potential consumers, experts and everyone who is interested or related to your field.
Provide answers related to your field
After making your Quora Profile, go to your topic of expertise. Find an unanswered question which has many followers. Answer that question, make it a little opinionated. Make it sound realistic. Readers should not feel that the only reason you are answering is to popularise your brand.
Connect with the experts
Search the experts of your field. Follow them. Comment on their answers and make them remember you. Ask them questions. They might start reading your answers too. If they liked your answers, their followers will also get the notification on their wall, and there is a possibility that their followers might like your answer too. You can term it as indirect influencer marketing.
Talk to people
No, you don’t have to message them directly. You can start a discussion on the comment section as well. Be a part of the conversation. This is how you will build your business reputation. Respond to people who have liked your answer. You might be able to help out people in the comment section. Don’t miss any opportunity to connect with people. Upvote and respond as much as you can.
Ask good questions
You can utilise Quora for everything. Don’t be hung up on questions whose answer leads to your brand name. Instead, try to know what customers want from a product or service you provide; what are their expectations and issues they usually face. Try to understand your consumer. You can post other questions as well. Explore in every possible way.
“In Quora, the value is in the fact that you need to ask a good/interesting/intriguing question to get feedback from all those people out there.” — Hod Fleishman, founder and chief of safety at GreenRoad, a maker of driver technology.
Don’t self-promote or over-promote
Answer the questions on which you have a proficient knowledge. Your company is what you now know the best, so why don’t you start with that. Later, you can move on to all the questions related to your area of expertise. Quora is a place where you will find readers attracted to you only if you give quality answers.
Answer in a way that it adds value to your community and everyone related to it. Don’t put your product list everywhere bluntly. Introduce your product at the end of your answer. Again, the reader mustn’t feel that the only reason you chose to answer the question is to promote your product/brand. Don’t be afraid to talk to about your brand or product. But make sure your key focus is not on the product features but the answer quality. Readers will check out your product only when they are satisfied with the answer.
Few quick tips
● No grammatical mistakes. Make your content worth readable. People are hungry for information on Quora. Make sure yours is worth reading.
● Format your answer in an eye-catching way. Bold, Italics, uploading pictures options are available. Use them properly.
● Analyse your Quora stats regularly. View, Upvotes, Shares, the number of questions answers and asked. Analyse all the content you contribute.
● Talk, talk and talk to people. No content limits. You are free to provide as much information as you want. Make it interesting. Make it insightful.
Quora is great for idea curation, content sources, marketing, free networking and also offers survey opportunities. Don’t hesitate to explore this amazing digital platform that provides nothing but useful information.
HOW IMPORTANT ARE ONLINE REVIEWS AND HOW TO BOOST THEM?
HOW IMPORTANT ARE ONLINE REVIEWS AND HOW TO BOOST THEM?
Local search and reviews impacts the major part of your valuable customer’s journey, who is out looking for a product/service that you provide.
Do you know that over 50% of all local searches end in a purchase and 80% of local searches on mobile phones get converted. Now let’s talk about the ways in which the reviews help customers find your storefront/website and how you can make the most out of this critical channel.
Ensure Visibility
When you are being searched through Google, the reviews play a vital role in determining your visibility in the local search. We cannot determine which aspect is the most important player in the search (number, average rating, recency). But positive quality reviews will impact your “page placement” in organic search. Poor or less reviews will definitely affect your page rank and give in the positioning to competitors.
What makes it even more complicated?
Google’s user interface! It’s a buzz these days and have become very common, especially in the local search. Google allows users to filter results based on the review scores.
It simply means that visibility is a product of search engine’s algorithm and also a review doorway set by the user. All this is happening before the customer is even aware of your existence or you offering what he needs.
Do we like what we are seeing?
Let’s say your listings are visible, but poor or less reviews are shown upfront. Do you think the customer will click on your website with almost nil reviews or poor reviews, than the other website who is boasting their positive reviews?
comScore’s 7th annual Local Search Study has brought these statistics into limelight:
● 92% of consumers read online reviews
● 68% say positive reviews makes them trust a local business more
● Star rating is the number one factor used by customers to judge a service/project within seconds
● Only 13% of consumers consider a business with a 1 or 2-star rating
Visibility with good reviews is enough to make your potential customer come to your website. In order to win a customer and become their preferred choice, you have to bring positive reviews to the forefront. Which means, you have to manage your reviews actively.
Review Management Platform
Now that you understand–reviews are important enough to get you customers and that you should include it in your marketing strategy, let’s move to the next part.
Review Management–it isn’t easy, agreed. But don’t make the mistake of considering it invincible, because it’s not!
For you to take complete control over your review, you will require a review management platform. You can find plenty out there with a variety of price points.
But, in order to be effective, remember these five points; your review management must–
● Provide an overall dashboard that allows you to see the progress
● Integrate reviews from the other major aggregators such as Facebook, Google etc
● Help you develop an overall strategy
● Allow you to respond to the responses easily
● Highlight the incoming reviews to allow for a prioritized response
How can you maximise your review strength ?
These five tips can help you get the most out of your efforts in actively managing your reviews.
1. While selecting the review management platform, check for the review acquisition products and services. Monitoring and responding to reviews is only one part of the entire plan. Your must strategize on acquiring those positive reviews.
2. Utilize the members from social media, SEO and operations and build a cross-functional team for your review management strategy. Everyone of those hold a critical POV and will play an important role in devising and executing a good strategy.
3. Prioritize your focus through your platform. Check where your current customers are posting reviews, Facebook, Quora etc. Which review site can impact your domain?
4. Remember, many key customer touch points occur offline. Use customer journey mapping and collaborate to your operations and other team members to identify customers key touch points in order to ask and enable reviews.
5. Last but not the least–never miss an opportunity to ask for reviews. Don’t be one of those marketers whose customer journey ends with the delivery of the product/service. There are many ways to get the feedback, use email, customer service, automated ranking calls, delivery confirmations etc. Every small opportunity to extract a good review is important to your business in the big picture.
Looking for a reliable Digital Marketing Agency?
We can help with everything. By everything, we mean digital strategizing, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Reach us and let’s create something amazing!
HOW TO OPTIMIZE MOBILE SITES FOR SALES
HOW TO OPTIMIZE MOBILE SITES FOR SALES
At present about 1.8 billion people use their mobile devices to shop online globally. However, by the end of 2019, over 2.5 billion mobile phone or tablet users will make mobile commerce transaction”.
In this blog we will focus on the same — that is how a business can succeed with mobile by having incredible experiences on website; and how exactly you can optimize your adword account which is Optimized Advertising.
Incredible Experiences
We have to give consumers exactly what they want.
When people want to know about your business or the services you offer, they will go through your website first. Earlier they used to get all the things through their desktop but now they will pick out their mobile phones and find you within seconds.
Thus, your mobile website has to be very well optimized.
Further, Provide a clear menu of your products. You could always have some sort of a pop up inviting users to subscribe or making users initiate some kind of action. Again, the kind of optimization you would do depend from website to website.
Guiding users taking action easily
Regardless of the product that you’re selling or the service you are offering, always induce mind behaviour. Always engage users to do some action on your website such as writing reviews, wishlists etc.
Giving users a beautiful and natural path to purchase
Study a person’s buying behavior on a particular website.This will be a time saving and convenient way for your consumers and for you as well. Again, the kind of website that you will be designing and the flow or the path will differ. But it is always better to look at your audience. Understand what all thing things they might be looking at. Watch all small micro- moments. Catch them and you could later optimize it and accordingly design your website.
Providing best experience considering consumer behaviour
In some instances people are looking to generate leads via a mobile websites. You can dwell up some forms in such scenarios. Forms which are easy to go through; and gets loaded on their interface easy. People must be able to fill out these forms. You would not want people to come to your website and then spend a lot of time just filling out forms rather than reviewing products and services.
Provide a clear and concise search box
if you have a lot of services and not sure of what the user might be looking for, having search box is very helpful. Allow the user to explore your content as much as possible. Place your content properly. This is where your content organisation skills come in.
Be concise and efficient in check out
People have various options to choose from not just yours. Anything that takes a lot of time, delays their search on website or the amount of time it takes for them from liking a product to buying it, might result in them leaving your website abruptly. You might lose your valuable customer to another website.
Make sure that you are mentioning all the points about checkout in one page itself. Allow people to have this seamless experience when they buy from your website.
PageSpeed Insights
40% of the people will abandon a website if it takes more than 3 seconds to load. Try to ensure you page loads as soon as possible.
In order to improve your Page Speed Insights you can reach out to Google itself. There is a page insight tool. A simple Google search will help you with it.
All you have to do is to paste the URL’s of your website or the landing page URL’s. Their system will scan the website for you and tell you the speed of that particular website in a mobile and also on a desktop device. This tool will also tell you what all needs to be done or optimized to increase its speed.
This tool is very handy and self explanatory for all those who don’t have time and usually don’t get into such nitty-witty things.
Mobile friendly test
Just as simple as checking your PageSpeed; all you have to do here is paste the URL’s of your website or landing pages. The system will scan and let you know whether it is mobile friendly or not. If it is, it will give you a ‘Yes’ signal. If it’s not, then it will let you know the things that has to be taken care of.
It might look a little technical but one glance from your webmaster will make him understand what exactly has to be done.
Here’s a quick summary of what makes a good mobile website
- Have a nice homepage and site navigation must be easy
- Provide them the ability to convert
- Make it easily usable, which is the usability and form factor
- Certified UX partners for implementation (only when needed)
- Mobile site analysis and optimization suggestions
- Site search (must for those who sell a lot of products)
- Form entry (if you are looking to generate leads)
A summary of what we discussed to optimize everything:
TEST: Page speed insights, Mobile friendly test and follow best practices for mobile optimized websites.
FIX:Switch your website to a mobile friendly site
OPTIMIZE:Make sure you campaign is optimized for you site
MEASURE: The effect of strengthening your presence on mobile.
That is pretty much it. Happy Optimizing!
If you need assistance, reach out to us, Crazy Hippos! Let us discuss over a cup of creativity!
HOW TO CREATE A SUCCESSFUL PACKAGE DESIGN THAT SELLS
HOW TO CREATE A SUCCESSFUL PACKAGE DESIGN THAT SELLS
Before we get into the dos and don’ts of package designing just answer the following question–
What is it that made you buy the product that you bought recently?
Off-hand, some obvious reasons could be the advertising messages, you being a loyal customer, maybe the brand reputation, or probably testimonials from other customers of the product.
But interestingly, a study was published at the University of Delaware found that the colour and design of product accounts for close to 85 percent of the reason behind people buying one product.
So, would you buy an organic food item if the package or the container was black instead of the usual white and green?
As the colour dominates the purchasing decisions of the consumers, there are many other factors that play equally significant roles in your package design. Plus, consumers today have plenty of options to choose from and the product-packaging designs compete to attract the customer thus hoping to get a boost in sales. Additionally, trends must not be ignored. For example, for a long time Apple has been using a simple and neat packaging designs for their products. It became a trend in itself and was adopted by many other industries.
So now you have your product all set and are ready to begin thinking about the packaging, but wondering what exactly to consider before going into the designing part. Yes, it is pretty complicated but not difficult. Packaging not just sets pace but also steers the ship of your brand. Afterall, it is one of the most visible aspects of any brand’s identity. Here’s a list of things you could consider before kick-starting your package designing:
Know Your Audience
This should stand as a top priority on your list. Who is your customer? Whom you want to sell your product to? You need to do your homework and understand whom you are selling your product to. This is the key to all other tips given below.
To create an effective product packaging design you must understand the customer market and the desired target audience. Knowing your core audience will make all other package design decisions easier.
Display the benefits prominently
Your product must inspire the design. Many designs will focus on showing the features or how easy the product is to use or how delicious it is. Yes, you must include the unique characteristics and qualities of the product but you also must understand the placing of those very details. Where what should go and what should be highlighted. That is exactly where the real selling power lies.
Consider your competition and understand your plan of sales
You homework does not end at doing your research on your target audience. You will have to understand your competition. Do you know which product will sit next to your product on the shelf? Where your package will be displayed? Take time out to do a comprehensive research and learn about what your competition is doing.
With all the important facts and information in your hand you can strategize your sales plan. Your packaging must consider your consumer needs but also rope in the needs of your distributors, retailers and other existing sales channels. Knowing the competition and strategizing accordingly will help you rise above it.
Practical Packaging: Bag or Box- Plastic or Paper
What holds your product?
The things that will create a difference among your consumers and retailers is your packaging form, shape and size. Designs that are way too unique might catch the customer’s eye but there is a chance that it would also be considered costly, which would harm the sales efforts. Your packaging must be easy to open and use. Thus, make your packaging practical.
Don’t forget to protect your product itself while trying to get your customer’s attention. There are few products that has to be protected from the sun, heat and other elements. Your packaging must incorporate the needs of your product as well.
The right colours and the fonts with the perfect copy
Review your customers, vendors, sales channels and product trends while choosing the colours and the fonts for your product packaging. These things evoke emotions so be sure of what you are choosing.
Colours plays a huge role, so choose your colours wisely. Once you have established a colour for your brand, your competitors will have a really hard time using it as it will signify your product a little extra. But that command of colours takes time, planning for it is the key.
Keep your copy crisp and to the point. Consider your package text as a google adword Ad- make the copy say the most with the least. With the right language and tone your copy along with few photos or illustrations that describes your product your packaging design will stand out.
Closing Thought
It’s all about the perception!
Well, you have only 4-6 seconds to catch the shopper’s attention in the aisle and convey the benefits of your product over the other. It will be done with the perception that the shopper will make about your product based on what is presented-your package.
FIRST IMPRESSION MATTERS AFTER ALL!
At Crazy Hippos, We have an in-house team of professional designers who have abundant experience in creative package designing. Our minds are always on the lookout for creative ideas to strategically promote your brand. What are you waiting for? Reach out to us and let us create a perfect package for your product!
