A Guide to White Hat SEO

SEO, the abbreviation of Search Engine Optimization, does not require an introduction. It is one of the most sought after marketing techniques in the digital world today.

Through a range of solid analysing activities using appropriate keywords you basically bring your website in front of your consumers by bringing it on the top of the search result page. When we say top, we mean in the Google Search Golden Triangle. The top three-four websites are the most clicked websites by the consumers no matter what they search for. “Golden Triangle” confirms nothing beats organic search results — sponsored sites that appear above results do very well though.

Entire White Hat SEO Guide - CrazyHippos

Coming back to bringing your website on top– wondering how exactly it is done in Google? SEO is a long process. It requires efforts and proper strategies, keyword placements and regular analysis. Many people, whom you should be aware of, promise you that the website will be brought on the top in no-time.

Wrong! You cannot bring it up in a giffy. If they are doing so, they are taking the wrong way which in SEO world we call — Black hat techniques. Let’s dig a little deeper.

There are 3 methods to run SEO. They are…

  • White Hat — The ideal one
  • Black Hat — The evil one
  • Grey Hat — the evil one with ideal mask
SEO Methods What is it What you must know
White Hat
  • Doing SEO by following Google Rules & Regulations
  • Once your website reaches good ranking it won’t come down easily
  • Promises consistency
  • It is a long term method that demands your time and patience
  • Outstanding results
Black Hat
  • Doesn’t follow any Google rules & regulations.
  • Short Term Method
  • If Google found you following them then your website will be de-indexed or banned or the ranking will be affected adversely.
  • Completely Inconsistent
  • Involves Illegitimate techniques
Grey Hat
  • Following Black Hat but showcasing White Hat
  • If Google found you following them then your website will be de-indexed or banned or the ranking will be affected adversely and might never be on the top ever again.
  • Middle Term Method
  • Inconsistent
  • Quick results but False techniques
  • Can bring permanent damage

The above tabular column makes it pretty clear as to which method is right for you and why you must choose it. Some people are still drawn to Black hat techniques as it provides them with quick results with a solid ROI in a very short time. But they are willing taking risk of get completely banned from Google which is nothing but utter business loss.

White Hat is a process of analyzing your website traffic by calculating–the number of visitors visiting your webpage, how much time they spend in particular page, checking which mainly follows Google rules and regulations, checking descriptions and updating content that engages, updating images and videos and also analysing your site stricture and overall performance.

It is basically using the correct techniques that ensures that your site performs well in the search engine page results (SERP) .

You must opt for White Hat techniques fi you want reliable results. Wondering what to ask an SEO agency? No problem! If you are approaching an SEO Agency for your SEO needs then make sure you get the following things properly checked out..

  • Ask for their monthly strategy and deliverables
  • Hours spent each month on the service?
  • Technical aspects of websites that will be audited and fixed ?
  • How many pages they will optimize initially?
  • Planning for any landing pages or internal and external articles?
  • How many backlinks?
  • Most importantly, campaign analysis and reporting?

If the agency states that they will provide one set of services for first 2-3 months and then they will change them according to the results and what they discover in the initial stage –then you are in good hands.

This means that they are trying to find the right strategy that fits your brand and website and something that actually works instead of following one plan for months. The services will need tinkering after 3 months. Like we mentioned before, good SEO takes time.

The key to a good position in Google is to be thorough and withhold patience. You don’t want to end up banned by going wrong or choosing an agency that follows black hat techniques.

Looking for a reliable SEO Agency in Chennai ?

We, at Crazy Hippos, have in-house SEO experts, content strategists, developers and writers who will maximise your business reach through ONLY White Hat strategies that work the best for your company.

Reach us and let’s start strategizing!

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