What hits you first when we say Digital Posts?
If you have ever been pitched by any digital marketing agency then you must have come across them saying “We’ll provide weekly posts”. And you must be thinking it as a visual, maybe? Digital marketing posts does not have to be necessarily a creative visual. They can be anything that your consumer finds interesting.
For example, if you are in fashion business and offer latest design clothing range then even an update on top model’s new wardrobe changes will also fetch you readers. You don’t necessarily have to stick to posts that talk about your offers or discounts, you can have a simple visual that appreciates a new trend.
Here, we have put forth some of the most usual yet extremely crucial points that you must know if you are taking product to digital platforms, to be more precise social media platforms.
1.Try out photography
Though graphic designs are dominant when it comes to making a creative visual, one cannot deny the popularity of photography these days in advertising. An Eye-popping photo can do wonders for your business. Plus you have the opportunity to make it personal with photographs. It works great when you want to showcase your in-house office culture and diversity.
2.Inspire consumers through videos
Sometimes consumers themselves don’t know what they want. Every millenial today is looking for inspiration. Just take the bottle-flipping challenge. It went viral for no reason. People started uploading their videos of flipping bottles across the world. Sometimes you don’t need something huge. Any minimal idea can bring loads of engagement. Talk to people about their problems and let them know that you are not just here to help but also to inspire. If you have a product, put out videos on how to use it. Example, if you offer a cricket bat, make videos on batting tips.
3.Humanize your brand
Connect with your consumers on their level. Emotional content sells more than anything. Have videos or photos or even graphical elements to show the various walk of life that somehow connects with your brand. Or how you want to help people or change something for good through what you offer. The best example for this would be the Ariel ad on ‘Why is Laundry only a mother’s job?’ Dads #ShareTheLoad.
4.Have simple updates
You don’t have to stuff up your page with creatives or images related on about your product. Stop singing your own rhyme. Be the part of trend. If you offer Spices then post a Cooking tutorial of some nice preparation. Or simply put up one or two liners about anything that is trending in your segmented market. Your ultimate goal is to engage people, thus it’s better to talk about things they want to hear. Don’t make your Digital Marketing posts boring and consistent.
5.Talk to people
Tips, reply to comments, checklists, ‘how-to’ simple images or videos perform very well on social media. When they will feel important and valued they will come back to you.
6.Your visual lookbook
Do no stuff up unnecessary content in a visual and do not keep unnecessary graphical elements too. Layman should understand the communication immediately. Sometimes two words of strategic copy will do and sometimes you need a 100 words long copy. Sometimes just one image on the center will do and sometimes you have to take the rainbow path i.e., colourful background and images. Remember your posts and your brand must walk on the same route.
We hope these points inspire you to take up a more creative way for your digital marketing campaign. Social Media is vast platform which is already swamped with numerous brands trying to catch the consumer’s eye. Make sure you stand out with something new.
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We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
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