With the furious changing nature of the web, we are at the forefront of technological changes and constantly looking for innovative techniques to get the much sought-after page 1 ranking for our website. Here are a few tips we would like to share with you, if you are looking to achieve positive results in the SEO of your website.
Do not write for penguins and pandas!
Since we are at the mercy of Google’s algorithm, it is important to adhere to the panda and penguin updates. But do keep in mind that, we are actually writing for fellow human beings. Your meta-titles and descriptions should be short and crisp, thus making it easy for users to understand. We humans, are picky creatures and do not click on any link which does not make sense. So write all the titles, headings, descriptions, with the intention of keeping it simple & effective. Do not stuff them with chosen keywords that does not make sense.
All life is an experiment!
Creativity is inventing, experimenting and taking risks. Continue refining your work, and you will know if you are going in the right direction. Try testing combinations of keywords for a new page and observe if there is any notable improvement after these changes or did the result simply decline. Experimenting is the key. Check Google Analytics regularly to keep a track of your site’s performance.
Respect the link-building strategies!
Building backlinks is the most significant factor in determining your site’s ranking in search engines. Effective content with SEO rich keywords and outreach are key to have a successful SEO. Writing guest blogs, can also help you gain a link back to your site. Link-building strategy is very important for boosting your site’s SEO potential.
These are a few SEO tricks which are tired and tested. There is so much more to SEO. Keep looking at this space for many more such tips and tricks on Digital Marketing and SEO
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