DOES YOUR BUSINESS WEBSITE NEEDS REDESIGNING?
DOES YOUR BUSINESS WEBSITE NEEDS REDESIGNING?
These days you have been listening to the word ”responsive” quite a lot. Ever wondered what that has to with your business? People around you keep talking about making a responsive website, but what does that really mean? How is it going to help you? Does a new responsive website enough for your business to grow?
No beating around the bush!
Your time is precious and so is your money. We will not tell you that your website needs redesigning, we will discuss about certain signs that will tell you whether your existing website needs a makeover or not. We understand that redesigning is a large undertaking and that is exactly why we want you to seriously consider these signs before taking any decision, be it of redesigning or ignoring. After all, it’s all about attracting customers and increasing your consumer base.
Sign No. 1 — Your website hates mobile
Everybody knows the popularity of smartphones and how much people are addicted to using phones for every single thing. Now the question is when your potential customers searches for your website on Google or on any search engine for that matter, does your website appear perfectly? Meaning, can your consumer easily navigate? How does it look? Is it easy to view?
This is what non-responsive websites does. Whereas responsive websites respond to the type of gadgets the consumers are using, be it a mobile phone, tablet or anything. A responsive website will be user-friendly no matter where opened. The majority of people visiting your site will visit through a mobile device, if people can’t easily navigate your website on a mobile device, they will immediately leave and get their information from your competitor. Don’t let this simple conversion stop you from getting new leads and customers!
Sign No. 2 — It looks incredibly outdated
Your website is not some fine wine that it will become better as it grows old. Just have a look at your competitors’ website, you will get your answer. You don’t want your website to look old when the population itself has a maximum number of youngsters. An outdated website is going to cause you business. With cause, we mean–negative cause.
Attractive graphics, easy navigation and a call to action are certain things that are available everywhere, what about your website?
As a general rule, get a website redesign at least every three years. With how quickly consumer needs and technology changes, this will ensure your website stays up-to-date.
Sign No. 3 — Your bounce rates are bouncing like anything
Bounce rate–simply put–means someone has clicked on your landing page or has come to your website but has abruptly left without going deeper, which means, your website isn’t attractive or engaging enough to make them stay. There might be confusing design, no engaging content, difficult navigation, it might be difficult for your customer to find what they were looking for or maybe it was plain ”ugly”. There isn’t an exhaustive list of reasons but you should focus on some very important and basic things.
A functional website that clearly states its purpose, highlights the services/products and produces content that engages or at least educates the customer, will definitely strike the chord for you. Simply put, you will have a lot of traffic and a good number of people would want to talk to you which means an increase in conversion rates!
Sign No. 4 — Google can’t find you
Well, that hurts! Google is the biggest search engine and you being not available on it is a big disaster. Its like, you are gifting your potential customers to your competitors. You are missing out traffic, leads, and even sales if you are not appearing near the top organic (unpaid) search results for any important keyword that customers are typing to find the service you provide.
Certain fundamental SEO components can do wonders and have a noticeable shift in your rankings in the search engine and help bring searchers to your website.
Sometimes the reason why this happens is because Google might have blacklisted you. Yes, that true! According to one research, if your website does not have any content on your homepage or if you have put all your services and products onto the same page. In those cases the Google itself blacklists you. If content and where to put it are the major problem, choosing a new premium WordPress theme will help you a lot.
Sign No. 5 — Your website’s second name is ”slow”
How fast is your website? How much times does it take to load on the screen? Or to go from page to another? If it is taking more than 6-7 seconds then you have already lost your customer. 6-7 seconds is a very generous number.
Kid you not, people will not wait. There are thousand of sites that are waiting to rope your customer, slow loading is like serving them your customers on a silver platter. Google itself will penalize your site if your page speed is low ”“ the lower the page speed, the more severe the penalty. Your website must not have slow, glitchy and broken links. It will do you no good. Go ahead, Google your website, open it right now and analyze it by yourself.
Sign No. 6– Last content update was”?
Do you even remember when you last updated content on your website? Is simple changes taking so much time and consuming a lot of money? Then you must get a website designer and do the needful.
A content management system is an integral and standard part of your website management experience. Proper content management will help you generate good engaging content for your consumer which will make your bounce rates go away. There is no doubt about ”content being the king”. It’s time you utilize its strengths.
Sign No. 7– Your business goes right and your website goes left
If your website doesn’t match your business goals and doesn’t speak your brand language, then there is no point of having a band website at the first place. Your website is your primary marketing tool- its is supposed to convey and do what you would do if you meet a customer–sell! If your website isn’t performing these basic duties then you absolutely need to redesign.
Last but not the least, how many times do you energetically share the link of your website in big business groups and between your friends? If you think twice before sharing your website link then you know what you have to do!
We, at crazy Hippos, will first analyze your website and then recommend changes. We understand this huge step demands time, skills and your hard-earned money. We will not impose, we will understand first. We will first check if your website really needs a change or what part needs to be worked on.
Call us today for free consultation! We do not charge for evaluating.
3 EASY WAYS TO BUILD CUSTOMER RELATIONSHIP
3 EASY WAYS TO BUILD CUSTOMER RELATIONSHIP
Your business needs one important element to boost itself — customer relationship. Your money and big discounts are not going to buy that easily. Building fruitful relationships need time and consideration. Customer loyalty is going to help you in the long-run and will prove to be impactful even in the time of tight market situations.
The market today is aggressively competitive, and everyone is waiting to snatch your customer away. Customers tend to move away from one brand when their needs and questions are not heard. Your competitors are waiting like vultures to pound on them and drive the conversion which originally belonged to you. Let’s make sure that does not happen.
Here we have listed, the most important of all, three ways that will help you maintain and enhance your relationships with your customer. Powerful and long-lasting relationships are not built just by one offer or through one meeting, you really have to put your energy and effort into it. It requires a complete strategic plan to reach, knock and have a happy conversation with the potential customer.
Reach your customers when the time is right
According to a study conducted by Totango, customers are willing to pay extra for a good customer support. This indicates only one thing–people don’t just want your product, they want your continuous support. With a good system at your end, you can build a relationship with them.
Take any e-commerce website for example. One week after you create an account on Amazon or Flipkart, you start receiving emails whenever there is an offer. They will even do remarketing for the product you just saw, compelling you with discount offers to purchase it. This customized interaction will definitely increase your brand’s awareness.
Have a proper CRM integration at your end. It will make your work way easier and timely.
Monitor your customer’s behaviour every day
One of the simplest ways of keeping your customers to yourself for the long-term is by carefully analyzing how much time they spend on your product and what exactly they feel about the product that they have already purchased.
When a customer leaves a reply or asks a question regarding anything, be prompt and be polite. Avoiding even one question can cause you one conversion. You have interesting products and interesting things to say, not about yourself but about how you can help them in the most convenient way. Do that Reply and interact.
Reward your loyal customers and they will reward you back
Your most profitable customers are your repeat customers. To make sure they come back to you, you must give them or offer them something worth their time and money. It’s a give-and-take deal everywhere. Stay in touch with them and give them something valuable, either in exchange for their regular purchase or for just giving their attention. When your customer feels they are valued, loved, and wanted, they will give back the love in the simplest yet profitable way–they will talk about you. They will share their great experience of shopping with you with their friends and family. Word of mouth strategy works the best. People believe their closed ones.
You reward your customers with any special offer and they will reward you with more purchase order and, in best cases, do the marketing for you. One social media post with your name in it can do wonders for you. They are indirectly become your best salespeople. So build your relationship and don’t let them go. Remember if you won’t interact and listen to your customers, your competitors will.
Consider your consumers more than your revenue streams, make them your family. You will be surprised to see the great response. Everyone wants to be heard. It’s time you open your ears not as a corporate but as helpers. A brand that is helping people with the products and services.
Connect with your customers on social media platforms, wherever they talk about you, you reach there and respond. Reward them, analyze them, interact with them and help them and they will be yours for a long time in a happy relationship.
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, take care of your complete online reputation. From crafting informative emailers to creating a customized CRM software, we have done it all and we will use that very experience to do it for you. All you have to do is to Call us.
WHAT NOT TO DO IN EMAIL MARKETING
WHAT NOT TO DO IN EMAIL MARKETING
How successful was your last email marketing campaign? Did you generate a good amount of genuine leads? If you didn’t, and wondering what went wrong then we have an answer for you.
Mistakes! Unknowingly or knowingly you commit mistakes in your email marketing campaigns which make them vulnerable in front of the consumer and they just lose their value, which results in you losing a good business opportunity.
Emails are one of the best ROI driven medium. It demands your time and investment so make sure your effort does not go waste. But how to do that?
We are here to help you come out of this confusion and provide you with solid answers which will make you understand why exactly your email marketing didn’t work the last time. If you are about to take up email marketing then this is the perfect time to read this blog.
Don’t send from donotreply@mydomain.com
Your customers want someone to hear them and there is nothing worse than the brands using noreply@email.com or donotreply@domain.com. You choose digital medium and make your website responsive in order to interact with the potential customer, then why show the ‘don’t reply’ face? Interaction must be everywhere.
Emails with these addresses look tough, rude and give a unwelcoming facade. Just as you want to stand out and make an identity, people want you to treat them as individuals, not just some email address. If they can’t reply to you right away, what’s the point? In fact, these sort of emails has the lowest amount of open rates.
So always send your emails from an address to which consumers can reply to and do not forget to add contact details like other email ids, phone numbers or office address will also do. They may look at the address and might find it closer to their office or house and would want to chat about a project through a quick meeting. You may get lucky!
Don’t send only images in your emails
The most important reason why shouldn’t even think of sending a simple image based emailer is that it will directly go to spam. Forget about opening the email, your consumer won’t know your email even existed as it never appeared in their inbox.
Another reason why you should just wave off to image based emailer is that they take time to load. Not every email will open quickly, and not every consumer will spare their precious seconds waiting for your image to load. Let’s say they saw your email and are impressed. Now, later they want to search your email. They are in need of the product or service that you offered days ago. What should they type and search? Give them the option to search for that email by using text for most of your content. A good rule of thumb is to use a ratio of 60% images, 40% text.
Do not forget to attach a link to your website
There are campaigns with 20 links and there are campaigns with absolutely zero links. The goal of every email is to make them want to click through your website, but if your link sends them to your homepage, there are chances that they might not completely navigate to find one single service or product you offered at the first place.
Your email must include at least one link which takes them to a dedicated landing page that continues the message within the email and provides them a wider picture of what you were talking about. It is similar to search marketing campaigns, make a solid landing page as it eases your process of lead generation and increases conversions.
Do not apply the “one size fits all” theory
You have a good database–superb! You have a good email content–amazing! Is your email content relevant to the needs of the people in your database?
You will have everyone, from big businessmen to small startups in your database, now you don’t want to send a “we can help startups gain leads” to an already established business. Being relevant shows that you care. So always segment your emails. It will take time but it’s completely worth it as you have genuine chances of generating leads. Segmentation can be basic or complex. If you segment your list into different groups and alter your content as per the reader, you’ll definitely see higher click-through rates or engaged customers or maybe both!
Do not forget the fact that mobiles exist
How many emails do you check through your phones? Maximum, right? You know where we are heading.
People open and check their emails mostly through their mobile phones. So needless to say, you have to optimize your emails for mobile devices. No matter how informative or relevant your email will be, people won’t be able to read it easily which means they will not read it all.
Plus, optimizing for mobiles is the first thing you should consider in email marketing, the route goes up to you driving more traffic and generating leads. Keep the process as easy as possible. Your landing pages and your website must also be easily reachable. The more easy the process is for the customer the more you will be liked.
So these are the major mistakes that marketers or brands usually commit today. Have your checklist ready for your next campaign, you now know what to do and what to strictly avoid.
If you want to know more and wish to run an email marketing campaign that generates leads by keeping all these points in mind and maybe more then reach us. We, Crazy Hippos, might not be the best, but we are certainly in the league of becoming one. Plus, we know how to report on the right metrics. We have professionals who take care of it.
Confused with what metrics has to do here or how important it is?
Well, let’s meet over a cup of coffee and we’ll tell you in person.
We don’t tell spill secrets out loud.
GOOGLE’S KICKASS BIRTHDAY CELEBRATION
GOOGLE’S KICKASS BIRTHDAY CELEBRATION
Google is known for creating amazing doodles celebrating anniversaries of numerous public figures, and this time Google just made us remember how amazing it has been last 19 years
Google is back with yet another amazing theme on its 19th birthday and this time also it will make you go ‘WOW”. It’s latest anniversary doodle is a surprise birthday spinner that will take you back to its 19 most appreciated and brilliant doodle games. Each doodle represents a year of the giant search engine’s history.
You can count on Google when it comes to creativity and customer engagement. So this time, when you spin the wheel, it will take you to play interactive browser games that Google has presented over past 19 years such as making your own hip hop track celebrating 44th birth Anniversary of Hip-Hop , musical puzzle game celebrating Beethoven’s 245th birthday or this cute magic cat Academy Halloween game. Among the 19 surprises, Google has added the new Snake game, tic-tac-toe and earth-day quiz. You can directly Google snake game or ‘Google Birthday Surprise Spinner’ to give the wheel a spin and play fun-filled Doodle games.
Google currently serves up to 4.6 billion users across 160 countries — who are searching for everything and anything in 123 languages. Google has a team of illustrators and engineers, the “Doodlers”, who have created over 2000 doodles for the homepage around the world.
The concept of having a Doodle was created before Google was incorporated.
According to the Google Doodle page, “In 1998, Larry and Segal (Google Founders), were playing with the logo to indicate their attendance in one festival in Nevada Desert. They placed a stick figure drawing behind the 2nd “o” in the word, Google, and the revised logo was intended as a comical message to Google users that the founders were “out of office.”. While the first doodle was relatively simple, the idea of decorating the company logo to celebrate notable events was born.”
Google has a history of being mind blowingly creative and engaging. Over the years everyone has come across some really amazing Doodles time-to-time. If it wasn’t for these Doodles we sure would have missed out on some of the amazing inventions and legends in history. Just like a teacher Google has taught us a lot. It has invested in our emotions. Known us and given answers to the questions that troubled us.
The team of Crazy Hippos wishes our beloved Google, a very HAPPY BIRTHDAY and Good job at this year’s Doodle!
3 REASONS HOW PRODUCT PHOTOGRAPHY WILL BOOST YOUR SALES
3 REASONS HOW PRODUCT PHOTOGRAPHY WILL BOOST YOUR SALES
CrazyHippos Photography
You are randomly turning pages of a magazine and suddenly you stop–You see an incredibly appetizing photograph of a sizzling brownie holding a beautiful scoop of ice-cream and you just can’t stop your mouth from watering. What is it? Is it just your eyes kicking your hunger?
Well, huger may be a reason behind it but it is the photograph that is magically instigating that hungry monster inside you.
Your product MUST look appetizing to people.
Product Photography is a HUGE aspect that you just can’t afford to miss if you are dwelling into eCommerce or be it any platform.
People remember only 20% of what they read and 80% of what they see! So if you have not positioned your product in front of your customers in the best light with the best click, then you are missing out on some serious sales opportunities.
Your Product is the Hero
In the world of eCommerce, where people have only the opportunity to ‘see your product’, product photography acts as your best tool to drive sales. It is literally the fastest and the most effective means to promote your product in front of your potential consumer.
Professional product photography will help your product shine in front of the shopper. Perfect images of your product along with informative and optimised product copy will help your shopper instantly decide if they have found the right product. People are in a hurry, no doubt, and your clear and consistent product images will save their time and help in quick purchasing decision.
Also, if your product images are better than your competitors’ images then it will surely impact your shoppers decision making process. In this cut-throat market, who doesn’t wants to be the best from the rest?
Alternative Views and Zooming
When you get a photographer, they will not click just one image. They will bring the best out of your product by clicking every side in every angle. It is like recreating the experience of a customer walking in to a shop and purchasing while being able to see and touch the product.
Well of course, they will not be touching your product in literal terms but the ability to view the product in every angle will satisfy the customer enough to fasten their purchasing decision. Providing different views, close-ups, or different colours with proper editing will highlight your brand and product in front of potential customers and also their buying decisions will be favoured towards you.
Also, when you go for product photography, the end photographs are if high quality and there will be no issue when visitors would want to view them full size or zoom in. This give you the opportunity to even show-off the finer details of your product.
Remove Background and Optimize the Photographs
The top rule of product photography is that the background of the image should never distract the viewer from the product. Which is why the background is removed and then you can do anything to the image.
You can take the same product image and have your designers create an colourful creative with good copy. You can later use it anywhere for advertising or marketing purposes. One product photograph can be later used for catalogues, brochures, flyers, web promotions and so many other places with proper designing and editing. Thus, product photography gives you solution to many image problems at once.
Awesome product photographs will help you make a great first impression to your potential customer. You are clearing your way for your customer to make a quick purchase decision. A good photograph with optimized copy can do wonders for your brand.
Looking for best product photography?
Solution is not so far! We, at Crazy Hippos, have taken care of photography needs for small to big clients. We have been doing some serious clicking back in our studio for some of our serious clients, helping them achieve their serious business goals. We have professional photographers, finest camera kits and updated adobe editing tools that guarantees the best output.
HOW STRONG IS YOUR SALE STRATEGY THIS FESTIVE SEASON?
HOW STRONG IS YOUR SALE STRATEGY THIS FESTIVE SEASON?
India is the country of various cultures and each culture has its set of festivals that are celebrated nationwide. The special festive season begins from August or September with the homecoming of Lord Ganesha and extends up to Navratri, Diwali and then Eid, and goes all the way up to December end till the new year. These months almost every brand comes up with a new marketing tactic to lure in the customers.
India, where the people and their festivals are connected with emotions, marketers try to find that one striking emotional element and connect it with their end users. Discount strategies are one of the oldest methods of attracting customers, but today if everyone is doing the same, how will you differentiate your product and make those very customers choose you over the others?
Festive Season Key Strategies that you MUST use
Here we have discussed some of the key trends that you can utilize if you are looking to drive sales this festive season. Pull up the socks and get ready for a complete customer attracting season.
Early bird wins the bread
A little-twisted proverb yet meaningful. If you want your marketing strategy to work then don’t get up a day before the festival and announce a 50% OFF. Planning is what you need. Even your customers plan where to purchase and what to purchase. You must create a buzz before they even start planning. Use social media to the fullest. Create a buzz beforehand on social media and find the right words. One day sales or flash sales do not have a longer life, you keep a countdown.
Tell the people you are here with offers and tell them you will run out soon, not because the festival will arrive but because your product is amazing and will be sold out. Amazon, Snapdeal, and even Big Bazar do a brilliant campaign when it comes to big festive sales.
Rope them in emotionally
Nokia’s latest ad of “Gift your loved ones ‘yourself’ is one of the classic ads you will see today. Also, Amazon’s “#MomBeAGirlAgain” strikes the emotional chord with their customers and also focuses on the essence of gifting itself.
Such advertising creates brand loyalty and also increases brand recognition. This plays a vital role in becoming the customer’s first choice rather than being just one of them. Based on your product, plan out a creative or an ad. Sit with your ad agency and discuss how you can connect your product emotionally with the customers.
The more brand loyalists the merrier
Don’t just call them to enjoy your discount, make them bring their friends. The best way to work on this tactic is to use social media. Engage them in different interactive campaigns, make them tag their friends or family and promise them some sort of gift. This is also the best way to not just retain your existing customers but also to gain new customers. You can reach a larger target audience. Daily deals, flash sales, flash banner ads help in stirring curiosity in the minds of the consumers making them come back to you periodically thereby helping in better conversions during the festive season.
Look Appealingly Good
Showcase your story. Tell them why you are where you are now. This goes best for apparels and fashion jewelers. People love to hear from people. Showcasing the best of your festive season work is going to attract a lot of eyes towards yourself. Why don’t you include your top trending products and make sure your target audience does not miss out on your communication in the existing crowd of discounts.
Have a time limit
The best way to ensure traffics is to tell people it is going to end soon. Put a start and end date to it and make spread this communication everywhere on time. This creates a sense of urgency in taking the buying decision and they would at least once visit your website or store to check out products. In case of online marketing, you can do remarketing and lure them back in no time.
Surprise your customers
In the end of the day, your customer just wants to feel special. You need to make an effort and make sure that they feel special on their special occasion. Email marketing works the best for this. GoIbibo is one of the best examples for this. If you have registered on their website and did a hotel search on any day, they will send you revised rates of the hotel you checked out along with a personalized message.
From small surprise discounts to gift-cards, free coupons or enabling free shipping, every step from your side will be appreciated.
Bring the element of fun and surprise in the festive campaign this month and see how the sales turn out. Your customer must feel stress-free while shopping with you. Based on your product/service, try out different things this festive season. Don’t make it just another money making month, make it special for the customer also and they will come back next season also.
We, at Crazy Hippos, provide the best of strategies both offline and online for all products/services in all domains. If you are looking for something dynamic and awesome this season to do, contact us. We love talking about result driven campaigns and creativity is our niche. Reach us and let’s together plan an amazing festive season celebration.
CLEARBIT CONNECT TOOL
CLEARBIT CONNECT TOOL
There’s a new way to target and convert
As Clearbit Connect states “Find any email in under 5 seconds” — It indeed is a boon for the marketers of all sorts who were desperate for the mail ids of their potential clients. If you belong to the marketing or advertising industry then you must have found yourself wishing to have the email ids of the people whom you would market your product to. A simple list which makes your pitching or marketing tasks a little less hectic and rough.
We understand the hassle of sending crawlers across the internet that would take ample of time to extract mails. We have been there and we know the struggle! We too had hoped to get a whole list of employees at different designations at different companies. Finally, the technology has listened to the cries of marketers and has presented us with this great tool that eases out the whole process of churning out email ids.
The brand new Clearbit Connect extension of Google Chrome makes it easy to get in touch with anyone right from your own inbox — Yes, it is as simple as that!
Read on and learn more about this awesome extension on chrome.
Step 1
Go to the official website of Clearbit Connect and install the extension to your Google Chrome. All you have to do is to click on Install Chrome Extension icon. Once the pop alert opens up as shown in the screenshot given below, click on the Add Extension button.
Step 2
Within a few seconds it will get installed and your gmail inbox page will automatically Refresh. Let the Gmail work for a couple of seconds.
Step 3
It will ask you which version you need. You can either choose the free version in the beginning or if you have some serious needs which needs to be dealt immediate, you can go for the premium package.
Step 4
Once it is installed you would be able to see the extension on the top right corner of your gmail inbox. Since it is an extension, it is available right in front of you for occasional searches.
Step 5
Now, let’s get to the business. Click on the extension and search the domain name for which you want to extract your emails for. It also lists the last organisations you have previously searched for.
Once you enter the organization’s’ name, it will show you a list of the email ids of the employees of that company. Easy Peasy!
There’s more to it. If someones sends you an email, you can have a view on the compiled personal information and online links associated with the sender. It not just helps you find people but also gives you the info about the people who have sent you an email.
It is time to work smartly. There is no reason to stay aloof to this awesome technological hack. Make your chrome smart by this smart extension and get started. We hope this article was of some help to you. Share it with your friends and colleagues. Check out our other blogs on website security management and more. We will be back with more updates, until then–Stay Crazily Creative!
TOP 3 REASONS WHY PINTEREST IS GOOD FOR YOUR BRAND
TOP 3 REASONS WHY PINTEREST IS GOOD FOR YOUR BRAND
When people talk about Digital Marketing, they usually don’t go beyond Facebook, Twitter or Search Ads, or maximum–Instagram. Many brands even worry about opting for Pinterest as the ‘believe’ that it won’t do any benefit.
That’s clearly not true!
Some of the major misconceptions brands have about Pinterest are
- People only pin food, wedding and travel pictures
- Only writers and poets use it
- My target audience won’t be available on Pinterest
- There will be no ROI
Let’s pop this bubble right away!
Today, Pinterest has become the third most popular social media platform after Facebook and Twitter. Moreover, Pinterest receives an average of 1.36 million visitors each day, out of which 68% are female. Even though Pinterest is in growing state in India, if you have a brand whose product has a lot of images then think no more–jump and join Pinterest.
Here we have discussed few of the many reasons on how Pinterest can be a great asset for your business.
Benefit #1
It drives traffics (a lot of traffic)
If you have tried Digital Marketing for your brand then you must know about the benefits of creating inbound links. Pinterest is probably one of the best platforms to create links back to your website, which in turn, increases traffic.
Make sure you have good content. Your content will drive people to pin the picture. Further, present it well. A good content is best delivered with a good quality graphics, and, on Pinterest, you have a lot of potentials to attract people with quality graphics.
Benefit #2
It converts browsers into buyers
People usually turn to Pinterest in their first phase of planning i.e., their usual research phase; or for inspiration. The point is, Pinterest reduces the number of steps from product discovery to conversion.
For example, if someone wants to go Ooty, they’ll simply search ‘ooty’ on Pinterest. The pictures opened can be put up a travel agency. So when people click on it, the image will open which might also lead them to the agency’s website page where they can directly book the tickets.
Thus, visitors from Pinterest are more likely to convert to buyers. You can get genuine leads and profitable amount of sales.
You might not know this, but when people google for images, many images shown in the search results are also from Pinterest. Basically, people can access you just through your amazing pictures.
Benefit #3
Know your audience, market, and competition
Pinterest gives you a great opportunity for consumer insights. One keyword search can get you a complete report on what your target audience is keen on searching, discussing and sharing. You can check what your competitors are posting and what is the most that’s getting pinned. You can search in categories or use the pinners to follow what is that is trending.
You can follow anyone who follows you and gets a complete picture of the topic that’s holding their interest. You will never be behind the trending market through this. It gives you the opportunity to see what’s hot so that you can position yourself and your products accordingly.
Don’t stop here. There are many benefits from Pinterest that you are unaware of. Use Pinterest to showcase that unique element of your product or service. Create a board and highlight your employees, your brand, your culture and yourself. It’s indeed a great platform where you can start by simply having a picture of your office, warehouse or brand logo. Let people see the real you. Don’t limit the social media potential.
Not sure how to go about using Pinterest?
No Problem! We, Crazy Hippos, are experts when it comes to Digital Marketing. We have been taking care of Pinterest pictures, boards and even pinners for our existing clientele. We can do it for you too. All you have to do is to reach us and we will devise a plan that works best for your brand.
A GUIDE TO WHITE HAT SEO
A GUIDE TO WHITE HAT SEO
SEO, the abbreviation of Search Engine Optimization, does not require an introduction. It is one of the most sought after marketing techniques in the digital world today.
Through a range of solid analysing activities using appropriate keywords you basically bring your website in front of your consumers by bringing it on the top of the search result page. When we say top, we mean in the Google Search Golden Triangle. The top three-four websites are the most clicked websites by the consumers no matter what they search for. “Golden Triangle” confirms nothing beats organic search results — sponsored sites that appear above results do very well though.
Coming back to bringing your website on top– wondering how exactly it is done in Google? SEO is a long process. It requires efforts and proper strategies, keyword placements and regular analysis. Many people, whom you should be aware of, promise you that the website will be brought on the top in no-time.
Wrong! You cannot bring it up in a giffy. If they are doing so, they are taking the wrong way which in SEO world we call — Black hat techniques. Let’s dig a little deeper.
There are 3 methods to run SEO. They are…
- White Hat — The ideal one
- Black Hat — The evil one
- Grey Hat — the evil one with ideal mask
| SEO Methods | What is it | What you must know |
| White Hat |
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| Black Hat |
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| Grey Hat |
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The above tabular column makes it pretty clear as to which method is right for you and why you must choose it. Some people are still drawn to Black hat techniques as it provides them with quick results with a solid ROI in a very short time. But they are willing taking risk of get completely banned from Google which is nothing but utter business loss.
White Hat is a process of analyzing your website traffic by calculating–the number of visitors visiting your webpage, how much time they spend in particular page, checking which mainly follows Google rules and regulations, checking descriptions and updating content that engages, updating images and videos and also analysing your site stricture and overall performance.
It is basically using the correct techniques that ensures that your site performs well in the search engine page results (SERP) .
You must opt for White Hat techniques fi you want reliable results. Wondering what to ask an SEO agency? No problem! If you are approaching an SEO Agency for your SEO needs then make sure you get the following things properly checked out..
- Ask for their monthly strategy and deliverables
- Hours spent each month on the service?
- Technical aspects of websites that will be audited and fixed ?
- How many pages they will optimize initially?
- Planning for any landing pages or internal and external articles?
- How many backlinks?
- Most importantly, campaign analysis and reporting?
If the agency states that they will provide one set of services for first 2-3 months and then they will change them according to the results and what they discover in the initial stage –then you are in good hands.
This means that they are trying to find the right strategy that fits your brand and website and something that actually works instead of following one plan for months. The services will need tinkering after 3 months. Like we mentioned before, good SEO takes time.
The key to a good position in Google is to be thorough and withhold patience. You don’t want to end up banned by going wrong or choosing an agency that follows black hat techniques.
Looking for a reliable SEO Agency in Chennai ?
We, at Crazy Hippos, have in-house SEO experts, content strategists, developers and writers who will maximise your business reach through ONLY White Hat strategies that work the best for your company.
GOVERNMENT GOES DIGITAL, YOU SHOULD TOO -LAUNCHES UMANG APP
GOVERNMENT GOES DIGITAL, YOU SHOULD TOO -LAUNCHES UMANG APP
Availing government services has become even simpler! Prime Minister Narendra Modi formally launched Umang, a state and central government services app, on 23 November with a sole purpose of reaching to the citizens in the most convenient and time-saving way.
Anyone can sign up on the app for services from the Employees Provident Fund Organisation, the Central Board of Secondary Education, Bharat Bill Pay and others. The Ministry of Electronics and Information Technology (MeitY) along with the National e-Governance Division (NeGD) have developed the app, the name of which expands to Unified Mobile Application for New-age Governance.
This App acts as a one-stop-shop for all government services. One can find CBSE exam centers, calculate crop insurance premium, access soil health cards, book OPD appointments at government hospitals and view lab reports and whatnot. A total of 162 services from 33 state and central government departments. You can link your Aadhaar card, sort services by type and can even check notifications from various services with just one tap.
It is indeed a great initiative where the government brings the services closer to the citizens. There are many other similar apps available in the Digital Store like MyGov App, Narendra Modi App; but Umang is the most recent and the advanced app that offers a lot at once.
It is the era of digitization. Not because of Demonetisation but because of Modernisation. When big companies go digital, why would government stay behind? We have witnessed how quickly our External Affairs Minister Sushma Swaraj responded to citizens with grievances on Twitter and heard stories about how our former Railway Minister, Suresh Prabhu, solved problems of many passengers before they even finished their journey when they sent him a complaint tweet. Everyone today is trying to reach the maximum number of people. It plays a vital role in Market Image Building. It not just enhances government brand equity but also casts a positive light on the leaders itself.
Our whole point is ‘customer engagement’. It is all about reaching the customer and listening to them and trying to solve their problems. Brands don’t work for themselves. They work for people. The first aim should be solving the problem. People know that you have a product but how is that product going to solve their problems. When brands connect their products to the audience and showcase the benefits, then they get what they need–traffic and conversions.
It’s about how easy it is for your consumers to reach you. Take Umang for example, everyone knows where to go to avail a government service; still, providing the app and making the entire process simpler and user-friendly counts. It counts big time!
Today it has become immensely important to understand your target audience and to reach them especially when they have a problem. The best and the trendiest way to do so is to have an app where people can ask, talk and book your service anytime anywhere. Your brand must be available right in front of them. Your consumer should be able to contact you from the comfort of their home. If you won’t be available, then someone else will.
So no matter how small or big business you own and what services or products you provide, if you think not having your own business app is not going to cost you anything then think again. Smartphones are man’s best companion today and if you are not available there then are you really visible to your consumer?
Thinking about having your business app?
We, at Crazy Hippos, specialise in building highly scalable APIs and Mobile apps. Get in touch with us to find out how we can help in shaping your disruptive idea into a prototype, MVP and finally into an awesome product.
Want us to build your next app? Make a quick contact with our experts!
