Social media is being used for a variety of purposes today. Whether it’s selling of products, content marketing, gaining subscribers, customer support, persuading followers to your brand point and swaying their hearts, social media provides you the perfect platform to reach out to your target audience and build your brand.
A recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year in order to gain new followers and build the reputation of their brand. You must also be looking to join the list of ‘known brands’ in your industry.
However,today everyone is into strengthening their online brand profiles,thus to stand out,you must differentiate your brand’s identity. But the problem is, with so many different social media platforms available and each of them are loaded with competition, how will one carve out their own brand’s position on Twitter, Instagram, Facebook etc.
Here’s everything you need to understand about successfully using the social media platform to build a recognisable brand known for its positive qualities that will help you gain and retain followers. Read on and find out.
1. Choose the right networks that support your brand image
You shouldn’t blame yourself if your are unable to gain any traction on some of the social media platforms you are active on. There are hundreds of social media apps out there and it is normal to get tempted and jump into all of them to try them out. But, you must understand that not every social media platform will go for your brand or product. You must be careful in finding the network that fits with your brand’ image. Otherwise, you will find yourself struggling to make any progress.
2. Utilise Visual Branding and develop Brand’s voice
Visuals are very important and are proven effective in social media branding. But be consistent, if your profile in one network looks different from another, then it will create discomfort among users and will also come off as they are owned by two different companies. You must have your branding to be consistent in all your channels. Through this, people will automatically recognize your company regardless of the site they are using.
Coca Cola can be taken as the best example. If you will go through their Facebook, Twitter or Instagram pages, you will notice the consistency in their colour and design.
With visuals comes your voice. Your brand’s personality must be reflected in the posts you make. You must develop your social media voice, which is the way your brand communicates through the tweets, Facebook posts, etc. Be sure of the tone you are taking, for example, Coca Cola’s tone is more conversational rather than formal. Consider your target audience, your brand’s culture and authenticity before finalizing the brand’s voice.
3. Produce and Provide Valuable Content
This goes without saying that content is the major player in your communication. In order to create a strong brand reputation you must focus on creating useful content that your target audience would want to share further, rather than the usual uninteresting lines that doesn’t go farther than your common subjects.
Remember these principles while crafting your content for social sharing:
Remember, you must post regularly. Nothing will kill you branding strategy or effort more than irregular posting.
4. Connect with Influencers
Providing interesting, creative and killer content regularly is one of the important aspect but it is not the only aspect required for promotion. Content posted by Starbucks or Nike will get more engagement as they are established brands for decades. But if you are new then make sure that your voice doesn’t gets lost in the noise
One of the fastest and best ways to amplify your branding results is to leverage audiences existing influencers in your industry have already built. You have to build relationships with influencers. It will help you get the audience that is already established in your industry. The trust and respect is there among the audience, get cosigned or mentioned from them and you will see the results.
5. Engage, Encourage and Echo
Post regularly with facts, creative content, events. Conduct campaigns to encourage people to participate, make them a part of your brand. Reply to their comments, tweets and messages. Engage them, let them know that you are there to hear their queries and responses.
Get yourself a professional social media team that will handle all your social media networks and keep the audience engaged.
Once you successfully perform all the steps, your brand’s name will echo in the social media platform. You will be known, you will be preferred and you will be identified.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Reach us and let’s create something amazing!
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