You are randomly turning pages of a magazine and suddenly you stop–You see an incredibly appetizing photograph of a sizzling brownie holding a beautiful scoop of ice-cream and you just can’t stop your mouth from watering. What is it? Is it just your eyes kicking your hunger?Well, huger may be a reason behind it but it is the photograph that is magically instigating that hungry monster inside you.Your product MUST look appetizing to people.Product Photography is a HUGE aspect that you just can’t afford to miss if you are dwelling into eCommerce or be it any platform.People remember only 20% of what they read and 80% of what they see! So if you have not positioned your product in front of your customers in the best light with the best click, then you are missing out on some serious sales opportunities.
Your Product is the HeroIn the world of eCommerce, where people have only the opportunity to ‘see your product’, product photography acts as your best tool to drive sales. It is literally the fastest and the most effective means to promote your product in front of your potential consumer.Professional product photography will help your product shine in front of the shopper. Perfect images of your product along with informative and optimised product copy will help your shopper instantly decide if they have found the right product. People are in a hurry, no doubt, and your clear and consistent product images will save their time and help in quick purchasing decision.Also, if your product images are better than your competitors’ images then it will surely impact your shoppers decision making process. In this cut-throat market, who doesn’t wants to be the best from the rest?
Alternative Views and ZoomingWhen you get a photographer, they will not click just one image. They will bring the best out of your product by clicking every side in every angle. It is like recreating the experience of a customer walking in to a shop and purchasing while being able to see and touch the product.Well of course, they will not be touching your product in literal terms but the ability to view the product in every angle will satisfy the customer enough to fasten their purchasing decision. Providing different views, close-ups, or different colours with proper editing will highlight your brand and product in front of potential customers and also their buying decisions will be favoured towards you.Also, when you go for product photography, the end photographs are if high quality and there will be no issue when visitors would want to view them full size or zoom in. This give you the opportunity to even show-off the finer details of your product.
Remove Background and Optimize the Photographs
The top rule of product photography is that the background of the image should never distract the viewer from the product. Which is why the background is removed and then you can do anything to the image.You can take the same product image and have your designers create an colourful creative with good copy. You can later use it anywhere for advertising or marketing purposes. One product photograph can be later used for catalogues, brochures, flyers, web promotions and so many other places with proper designing and editing. Thus, product photography gives you solution to many image problems at once.
Awesome product photographs will help you make a great first impression to your potential customer. You are clearing your way for your customer to make a quick purchase decision. A good photograph with optimized copy can do wonders for your brand.
Looking for best product photography?Solution is not so far! We, at Crazy Hippos, have taken care of photography needs for small to big clients. We have been doing some serious clicking back in our studio for some of our serious clients, helping them achieve their serious business goals. We have professional photographers, finest camera kits and updated adobe editing tools that guarantees the best output.
For any newly established business, one of the first things in mind is their representation to the world. What better way to represent a company than by its logo? Although this is the most practical approach, designing a logo is not as easy as it may seem. There are a lot of meticulous steps to think over before finally slapping the facial stamp on your business.
Here’s a rulebook of the things you must consider doing and avoiding when preparing to design the logo
DON’T be too obvious
DO strive to be different
There is no need to emphasize your brand’s offering entirely in the logo. For example: Creating a bottle logo if you’re a beer brand or a computer logo if you’re a software company. Strive for something different.
Take inspiration from things outside your brand’s atmosphere. Keep exploring and experimenting with different ideas until you find the perfect solution. It’s not always useful to follow a set pattern if ou’re offering a service that has plenty of competition. Always think outside the box and let your creative imagine float freely. Who knows, you might just come up with something completely unorthodox yet even more powerful.
DON’T mess with too many fonts
DO choose your fonts carefully
The thumb rule for fonts is to keep just two in your logo. Adding too many font types can result in your logo being clunky and disjointed. Every font has a distinctive personality tied to it. Choosing the right one means experiment carefully with a shortlist of font types. Ultimately, it’s best to choose one that you feel represents your brand in a holistic way.
DON’T choose colours at random
DO research on colour psychology
Closing your eyes, rotating your fingers and stopping at a random colour; bad move. Colours matter as much as fonts, choose wisely.
Colour is to emotion as much as font is to personality. Every colour embodies a different emotion that can be triggered within a consumer. Do a deeper study on how different colours blend to enhance various emotions and then pick the right combination that best suits your brand. Since Little Chanakya’s is a preschool, we have used the colours which is associated with fascination, joy, learning, success, positivity, energy and optimism.
DON’T squeeze or expand your logo too much
DO be aware of legibility
Depending on where your logo is going to be used, you may have to keep varying between sizes and spacing of each element.
Think of the logo proportions like you think about choosing the perfect clothe size that fits you; not too loose, not too tight, just right. In the end, the logo must be legible to your audience and stand out no matter where and how you use it for all sorts of promotion.
DON’T constantly change the logo
DO change only when it matters
Switching logo designs every now and then is the sign of a weak brand. You can easily lose recognition and trust with your target audience.
If your brand has established itself strongly in the market, but the logo feels outdated, then it’s time for change. Be careful not to change too much of it though; rather focus on a single element in the logo and alter it in ways that won’t affect the overall brand message.
DON’T add too much of detailing
DO keep it simple
At first you may get very excited about your logo; mixing and matching all sorts of colours, fonts and designs. The end result is something clunky, complicated and too difficult to recognize
The best,most recognised logos have one thing in common: they are all quite simple. Your approach to detailing must be the same. Highlighting just one feature of your business in the logo does the trick, without sacrificing creativity.
DON’T design a logo all by yourself
DO ask for professional help
Even if you have the know-how, it’s always good to ask for a little feedback from trusted sources. This keeps logo ideas fresh and gives you a chance to have a second glance.Approaching a professional design agency is the best thing to do when you have absolutely no clue how to go about with your logo. If you already have a particular design in mind, consulting the professionals is like getting a second, more believable opinion. An opinion that can greatly benefit the prosperity of your business.
Looking for a mind blowing logo for your brand?
An effective logo is good-as-gold. It can do wonders for your brand! We are here just for that. To create amazing, awesome and awe-inspiring logo for your brand. We are Crazy Hippos, crazy about designs, crazy about marketing. What we guarantee? Professionally designed logo. Isn’t that what you want? Let’s have a discussion over a cup of creativity.
At present about 1.8 billion people use their mobile devices to shop online globally. However, by the end of 2019, over 2.5 billion mobile phone or tablet users will make mobile commerce transaction”.
In this blog we will focus on the same — that is how a business can succeed with mobile by having incredible experiences on website; and how exactly you can optimize your adword account which is Optimized Advertising.
We have to give consumers exactly what they want.
When people want to know about your business or the services you offer, they will go through your website first. Earlier they used to get all the things through their desktop but now they will pick out their mobile phones and find you within seconds.
Thus, your mobile website has to be very well optimized.
Further, Provide a clear menu of your products. You could always have some sort of a pop up inviting users to subscribe or making users initiate some kind of action. Again, the kind of optimization you would do depend from website to website.
Guiding users taking action easily
Regardless of the product that you’re selling or the service you are offering, always induce mind behaviour. Always engage users to do some action on your website such as writing reviews, wishlists etc.
Giving users a beautiful and natural path to purchase
Study a person’s buying behavior on a particular website.This will be a time saving and convenient way for your consumers and for you as well. Again, the kind of website that you will be designing and the flow or the path will differ. But it is always better to look at your audience. Understand what all thing things they might be looking at. Watch all small micro- moments. Catch them and you could later optimize it and accordingly design your website.
Providing best experience considering consumer behaviour
In some instances people are looking to generate leads via a mobile websites. You can dwell up some forms in such scenarios. Forms which are easy to go through; and gets loaded on their interface easy. People must be able to fill out these forms. You would not want people to come to your website and then spend a lot of time just filling out forms rather than reviewing products and services.
Provide a clear and concise search box
if you have a lot of services and not sure of what the user might be looking for, having search box is very helpful. Allow the user to explore your content as much as possible. Place your content properly. This is where your content organisation skills come in.
Be concise and efficient in check out
People have various options to choose from not just yours. Anything that takes a lot of time, delays their search on website or the amount of time it takes for them from liking a product to buying it, might result in them leaving your website abruptly. You might lose your valuable customer to another website.
Make sure that you are mentioning all the points about checkout in one page itself. Allow people to have this seamless experience when they buy from your website.
40% of the people will abandon a website if it takes more than 3 seconds to load. Try to ensure you page loads as soon as possible.
In order to improve your Page Speed Insights you can reach out to Google itself. There is a page insight tool. A simple Google search will help you with it.
All you have to do is to paste the URL’s of your website or the landing page URL’s. Their system will scan the website for you and tell you the speed of that particular website in a mobile and also on a desktop device. This tool will also tell you what all needs to be done or optimized to increase its speed.
This tool is very handy and self explanatory for all those who don’t have time and usually don’t get into such nitty-witty things.
Mobile friendly test
Just as simple as checking your PageSpeed; all you have to do here is paste the URL’s of your website or landing pages. The system will scan and let you know whether it is mobile friendly or not. If it is, it will give you a ‘Yes’ signal. If it’s not, then it will let you know the things that has to be taken care of.
It might look a little technical but one glance from your webmaster will make him understand what exactly has to be done.
Here’s a quick summary of what makes a good mobile website
A summary of what we discussed to optimize everything:
TEST: Page speed insights, Mobile friendly test and follow best practices for mobile optimized websites.
FIX:Switch your website to a mobile friendly site
OPTIMIZE:Make sure you campaign is optimized for you site
MEASURE: The effect of strengthening your presence on mobile.
That is pretty much it. Happy Optimizing!
If you need assistance, reach out to us, Crazy Hippos! Let us discuss over a cup of creativity!
Social media is being used for a variety of purposes today. Whether it’s selling of products, content marketing, gaining subscribers, customer support, persuading followers to your brand point and swaying their hearts, social media provides you the perfect platform to reach out to your target audience and build your brand.
A recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year in order to gain new followers and build the reputation of their brand. You must also be looking to join the list of ‘known brands’ in your industry.
However,today everyone is into strengthening their online brand profiles,thus to stand out,you must differentiate your brand’s identity. But the problem is, with so many different social media platforms available and each of them are loaded with competition, how will one carve out their own brand’s position on Twitter, Instagram, Facebook etc.
Here’s everything you need to understand about successfully using the social media platform to build a recognisable brand known for its positive qualities that will help you gain and retain followers. Read on and find out.
1. Choose the right networks that support your brand image
You shouldn’t blame yourself if your are unable to gain any traction on some of the social media platforms you are active on. There are hundreds of social media apps out there and it is normal to get tempted and jump into all of them to try them out. But, you must understand that not every social media platform will go for your brand or product. You must be careful in finding the network that fits with your brand’ image. Otherwise, you will find yourself struggling to make any progress.
2. Utilise Visual Branding and develop Brand’s voice
Visuals are very important and are proven effective in social media branding. But be consistent, if your profile in one network looks different from another, then it will create discomfort among users and will also come off as they are owned by two different companies. You must have your branding to be consistent in all your channels. Through this, people will automatically recognize your company regardless of the site they are using.
Coca Cola can be taken as the best example. If you will go through their Facebook, Twitter or Instagram pages, you will notice the consistency in their colour and design.
With visuals comes your voice. Your brand’s personality must be reflected in the posts you make. You must develop your social media voice, which is the way your brand communicates through the tweets, Facebook posts, etc. Be sure of the tone you are taking, for example, Coca Cola’s tone is more conversational rather than formal. Consider your target audience, your brand’s culture and authenticity before finalizing the brand’s voice.
3. Produce and Provide Valuable Content
This goes without saying that content is the major player in your communication. In order to create a strong brand reputation you must focus on creating useful content that your target audience would want to share further, rather than the usual uninteresting lines that doesn’t go farther than your common subjects.
Remember these principles while crafting your content for social sharing:
Remember, you must post regularly. Nothing will kill you branding strategy or effort more than irregular posting.
4. Connect with Influencers
Providing interesting, creative and killer content regularly is one of the important aspect but it is not the only aspect required for promotion. Content posted by Starbucks or Nike will get more engagement as they are established brands for decades. But if you are new then make sure that your voice doesn’t gets lost in the noise
One of the fastest and best ways to amplify your branding results is to leverage audiences existing influencers in your industry have already built. You have to build relationships with influencers. It will help you get the audience that is already established in your industry. The trust and respect is there among the audience, get cosigned or mentioned from them and you will see the results.
5. Engage, Encourage and Echo
Post regularly with facts, creative content, events. Conduct campaigns to encourage people to participate, make them a part of your brand. Reply to their comments, tweets and messages. Engage them, let them know that you are there to hear their queries and responses.
Get yourself a professional social media team that will handle all your social media networks and keep the audience engaged.
Once you successfully perform all the steps, your brand’s name will echo in the social media platform. You will be known, you will be preferred and you will be identified.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Reach us and let’s create something amazing!
Facebook engagement is when a content piece reaches the audience and they are forced to drop in response to it. You can also call it a content that creates an impact on people and they relate to it in one way or another. In a hyperactive world where the attention span has reduced to microseconds. It’s imperative to come up with new ways to ensure that your consumer is still hooked to you.
If you have felt that irrespective of how much you are posting online, customers likes, and the response is always low then maybe what you are doing is not relatable to them. Talking about relatability doesn’t really mean you have to talk about their likes and dislikes. There are multiple ways you can trigger the response from the consumer. Here we have listed a couple of ways you can do so and drive results and engagement. User-Generated Content Always Wins People trust people more than anyone else. Using the testimonials to create trust and engagement is one of the tried and tested methods brands have used for ages. Take Dove for example. Most of their ads are where women are talking about how their skin has turned softer and smoother after continuous use. You can do the same for digital platforms. Collect reviews and testimonials from your customers and post them across Facebook.
Sharing the content sent by your customer shows how much you care about your consumer community. You can experiment with this content as well. Instead of simply showing a testimonial, you can show a customer journey. How a customer faced an issue and your team successfully solved it within a limited time-frame. It will not only show a happy customer but also how steadfast you are when it comes to taking care of your consumer base. Furthermore, you can run a campaign on sharing reviews from the different audience on your product. If you have an FMCG product, you can share what a teenager feel about it, a mother, working professionals, so on and so forth. It will show the diversity in your consumer base and strengthen your brand in the market. Run a contestThe best way to connect with the audience and drive engagement is through running a contest. You don’t have to go large scale. You can run a simple puzzle contest wherein people send back responses of guessing a word, simplifying the jumbled image of your product, etc. A contest can be anything simple, fill in the blank, find the difference, etc. You can also run a contest wherein they can share selfies while using your product or a content piece related to the theme of your product.
All you have to do is to make sure that the contest is fun, does not require too many clicks or becomes troublesome for customers to play it, and there is a price at the end of it such as a coupon, voucher, free hamper, etc. A little post boost can take you a long way, so do consider that as well. Always use the Topical Days Another important way is to tap into the festive and important days to connect with the audience. It is the best time to get closer to your audience. You can run a campaign dedicated to a festive season or simply have a single post that talks to the customer and wishes them. A simple post also does a lot because that way consumer remembers you. Your post comes across them and subconsciously you get registered in their mind. Plus, if your post is creative enough, there are possibilities of it getting shared and driving a new customer base and larger engagement. That’s just like icing on the cake.
Always remember, topical posts are a good way to leverage your brand. But it is important that the content produced is relevant to the consumer and still revolves around your business or product. It has to be a win-win situation for both. Topical posts are a good way to humanize your brand, make a difference, and interact with your audience. Apart from these, you can also try to go live on Facebook as it increases engagement in big time. You can share your own updates and go beyond business i.e., your recent CSR undertaking, community projects, etc. These are some of the common ways your brand can rise above the competitive level and attract audience and engagement towards it.
If you are looking for a detailed and more customized engagement plan for your brand, reach out to us. We have a team of digital experts and content professionals who will help your brand reach its maximum social media potential.
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