Before we get into the dos and don’ts of package designing just answer the following question– What is it that made you buy the product that you bought recently? Off-hand, some obvious reasons could be the advertising messages, you being a loyal customer, maybe the brand reputation, or probably testimonials from other customers of the … Continue reading How to create a successful package design that sells →

What is a brand audit? A brand audit is just a detailed review of the marketing strategies and techniques you have been using. It is done to analyse where your brand stands and the purpose of your brand. Conducting a brand audit is an important step for all companies regardless of whether you are an … Continue reading What is a brand audit? →