What is a brand audit?
A brand audit is just a detailed review of the marketing strategies and techniques you have been using. It is done to analyse where your brand stands and the purpose of your brand. Conducting a brand audit is an important step for all companies regardless of whether you are an established organisation or a startup.
Why do you need a brand audit?
We usually visit the doctor for a complete master health checkup annually to know about our health and check if you need any treatment or additional vitamins/supplements. As much as a health checkup for yourself is necessary, a brief examination of where your brand stands is equally important. A thorough evaluation of the brand’s strengths, weaknesses, opportunities and threats will greatly help in the brand repositioning.
You have created the company on your own ad in order to run it smoothly and successfully, it is important to get a reality check of where your brand stands. As technology and trends keep changing, so many aspects of your brand would have changed too.
Goals of a Brand Audit
Brand Audit should consist of the following
Internal: An audit about the company’s values, vision, mission, and culture
External: An audit of the factories, store outlets, advertising, public relations etc.
Customer Satisfaction: Audit of the departments which deals with consumers ( sales department, support, etc.)
Brand Audit Checklist
Brand Strategy: Is your business brand messaging and communication still effective? Are you able to engage your target audience?
Target Audience: Are you targeting the right audience?
Brand Sentiment: Evaluation about the competitors, business partners and all the sentiments surrounding the brand. Would you recommend your brand to others? How is brand being perceived?
Market investigation: Knowing about the current trends in your industry and market place. How different are your pricing from your competitors? How is your brand different from similar brands?
Need assistance with your brand evaluation?
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, will do a thorough examination of your brand and guide you take care of your complete online and offline reputation. From crafting informative emailers to creating a customized CRM software, we have done it all and we will use that very experience to do it for you. All you have to do is to Call us.
Before we get into the dos and don’ts of package designing just answer the following question–
What is it that made you buy the product that you bought recently?
Off-hand, some obvious reasons could be the advertising messages, you being a loyal customer, maybe the brand reputation, or probably testimonials from other customers of the product.
But interestingly, a study was published at the University of Delaware found that the colour and design of product accounts for close to 85 percent of the reason behind people buying one product.
So, would you buy an organic food item if the package or the container was black instead of the usual white and green?
As the colour dominates the purchasing decisions of the consumers, there are many other factors that play equally significant roles in your package design. Plus, consumers today have plenty of options to choose from and the product-packaging designs compete to attract the customer thus hoping to get a boost in sales. Additionally, trends must not be ignored. For example, for a long time Apple has been using a simple and neat packaging designs for their products. It became a trend in itself and was adopted by many other industries.
So now you have your product all set and are ready to begin thinking about the packaging, but wondering what exactly to consider before going into the designing part. Yes, it is pretty complicated but not difficult. Packaging not just sets pace but also steers the ship of your brand. Afterall, it is one of the most visible aspects of any brand’s identity. Here’s a list of things you could consider before kick-starting your package designing:
Know Your Audience
This should stand as a top priority on your list. Who is your customer? Whom you want to sell your product to? You need to do your homework and understand whom you are selling your product to. This is the key to all other tips given below.
To create an effective product packaging design you must understand the customer market and the desired target audience. Knowing your core audience will make all other package design decisions easier.
Display the benefits prominently
Your product must inspire the design. Many designs will focus on showing the features or how easy the product is to use or how delicious it is. Yes, you must include the unique characteristics and qualities of the product but you also must understand the placing of those very details. Where what should go and what should be highlighted. That is exactly where the real selling power lies.
Consider your competition and understand your plan of sales
You homework does not end at doing your research on your target audience. You will have to understand your competition. Do you know which product will sit next to your product on the shelf? Where your package will be displayed? Take time out to do a comprehensive research and learn about what your competition is doing.
With all the important facts and information in your hand you can strategize your sales plan. Your packaging must consider your consumer needs but also rope in the needs of your distributors, retailers and other existing sales channels. Knowing the competition and strategizing accordingly will help you rise above it.
Practical Packaging: Bag or Box- Plastic or Paper
What holds your product?
The things that will create a difference among your consumers and retailers is your packaging form, shape and size. Designs that are way too unique might catch the customer’s eye but there is a chance that it would also be considered costly, which would harm the sales efforts. Your packaging must be easy to open and use. Thus, make your packaging practical.
Don’t forget to protect your product itself while trying to get your customer’s attention. There are few products that has to be protected from the sun, heat and other elements. Your packaging must incorporate the needs of your product as well.
The right colours and the fonts with the perfect copy
Review your customers, vendors, sales channels and product trends while choosing the colours and the fonts for your product packaging. These things evoke emotions so be sure of what you are choosing.
Colours plays a huge role, so choose your colours wisely. Once you have established a colour for your brand, your competitors will have a really hard time using it as it will signify your product a little extra. But that command of colours takes time, planning for it is the key.
Keep your copy crisp and to the point. Consider your package text as a google adword Ad- make the copy say the most with the least. With the right language and tone your copy along with few photos or illustrations that describes your product your packaging design will stand out.
It’s all about the perception!
Well, you have only 4-6 seconds to catch the shopper’s attention in the aisle and convey the benefits of your product over the other. It will be done with the perception that the shopper will make about your product based on what is presented-your package.
FIRST IMPRESSION MATTERS AFTER ALL!
At Crazy Hippos, We have an in-house team of professional designers who have abundant experience in creative package designing. Our minds are always on the lookout for creative ideas to strategically promote your brand. What are you waiting for? Reach out to us and let us create a perfect package for your product!
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,quo populo forensibus contentiones et, nibh error in per.Denis Robinson
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,quo populo forensibus contentiones et, nibh error in per.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
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